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SAP CMO Reveals Top Five Ways to Transform Business for the Digital Age

Feature Video | January 20, 2016 by SAP TV

The digital transformation is having a big impact in marketing. According to SAP CMO Maggie Chan Jones these days people complete about 75% of a buying cycle online so the primary function of marketing has changed from helping sales sell to helping buyers buy.

Here are Maggie’s top five ways to drive change with SAP Digital Boardroom.

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