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SAP Hybris Happenings You Cannot Miss at SAPPHIRE NOW

Feature Article | May 9, 2017 by Tim Clark

SAPPHIRE NOW, one of the world’s largest business technology events, is just around the corner. With over 1 million square feet of space to explore in Orlando’s Orange County Convention Center, you’ll need much more than a pair of comfortable shoes, plenty of water and a large bag to collect all that great swag – you’ll also need a detailed schedule to stay on track.

Speaking of, customer engagement and digital disruption will be all the rage at this year’s SAPPHIRE NOW, so be sure to make some time for SAP Hybris, one of SAP’s fastest growing divisions which Gartner recently positioned as a Magic Quadrant leader.

Without further ado, here are important SAP Hybris happenings you cannot miss at this year’s SAPPHIRE NOW:

Keynotes at the “Live Business” Theater

Brian Walker (pictured below), chief strategy officer of SAP Hybris, will talk about how to “Reimagine Customer Engagement in the Age of Artificial Intelligence” on Tuesday, May 16, 1:30-1:50 p.m.

Carsten Thoma, president of SAP Hybris, will hit upon how to “Win in the Digital Economy by Capitalizing on Disruption” on Wednesday, May 17, 3:30-3:50pm.

Demo Sessions Showcasing SAP Hybris’ Latest and Greatest

Will cover myriad areas including how to “Optimize Retail Sales Visits To Create The Perfect Store” (#43611), “Demystify Innovation Using Microservices In The Cloud” (#47510), and “Tune Up Your Omnichannel Customer Service Interactions End to End” (#43435).

A session with Avis Budget Group will help you “Make Better Marketing Decisions Through Better Measurement (#BA47157) by capitalizing on the new , and the recently-launched SAP Hybris Revenue Cloud takes center stage during the session “Monetize Disruptions Faster With Revenue Solutions In The Cloud” (#43438).

Industry Sessions Featuring Big Retail Brands and More!

Promise to cover a slew of hot topics including “Boost Share of Wallet And Loyalty With Machine Learning” (#45923), “Profit From A Deeper Relationship With The Connected Automotive Customer” (#43676) and “Build Brand Loyalty With Precision Targeting Based On Flavor Preferences” (#43493).

What keynotes, demos and sessions will you be checking out?

Follow me on Twitter @TClark01.

This story originally appeared on Business Trends on the SAP Community.

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