Consumers are increasingly reaching for their mobile devices to research products, compare prices, and get recommendations – behavior that has had a significant impact on the retail industry. To help them stay competitive, SAP released two new mobile apps for its retail customers during the NRF Annual Convention and Expo in New York City.
1. The SAP Shopper Experience app
SAP Shopper Experience is a personalized and engaging retail mobile app that transforms the entire consumer shopping experience with social media sharing, loyalty programs, and a self-payment system for shoppers. With this app, retailers can offer consumers the ability to create collaborative shopping lists, redeem unique offers specific to a particular store and manage loyalty accounts. For consumers, the app enables shoppers to self-scan merchandise and pay, as well as share offers with friends on Facebook – all from their mobile device while shopping in the store. The app is customizable to a retailer’s unique brand identity. After linking to a loyalty account, consumers are immediately recognized and can review points, status levels and upcoming rewards. They can plan and easily collaborate with family members on shopping lists and locate the nearest store, where – once they check in – they receive personalized offers on their smartphone that they can share with friends. Consumers can scan items to research product details and add items to their mobile shopping cart. They can also instantly transfer their cart to the point of sale (POS) and avoid the check-out line by paying directly from their mobile device.
In addition to a higher level of consumer engagement and higher conversion rates from integrated mobile offers, retailers benefit by providing self-service features that help reduce their operational costs. SAP Shopper Experience is available on Android and iOS devices.
2. SAP Retail Store Ops Associate mobile app
SAP also released the latest version of the SAP Retail Store Ops Associate mobile app, which allows store associates to execute core merchandising, inventory, and customer service functions directly from the shop floor. New updates include the ability to order products, perform in-store markdowns, make inventory corrections and transfers, post receiving from vendors and distribution centers and provide access to product history and information. Store associates can manage consumer requests with a few swipes, helping to boost sales, enhance consumer loyalty and optimize inventory accuracy and replenishment.
“Now more than ever, it’s essential for us to provide our customers with the best in-store experience,” said Peter Bucher, Head of IT for Retail Stores for Migros, Switzerland’s largest retailer. “To do so, we’ve armed some of our employees with SAP Retail Store Ops Associate, an intuitive, easy-to-use app that lets them access vital and up-to-date product, availability, and pricing information instantaneously from the store floor.”
SAP Retail Ops Associate is currently available on iOS devices.
SAP also plans to collaborate with key customers to better meet the challenges faced by apparel, footwear, and accessory companies. Working with adidas, Luxottica, and Tommy Hilfiger, SAP envisions bringing a new fashion solution to the marketplace that will better enable fashion brands to manufacture their products and sell them to retailers and consumers using one single, vertical solution. Fashion companies strive to be customer-centric by using best practices and Big Data in a cross-channel vertical environment. Wholesalers and manufacturers that run retail stores and have direct-to-consumer (D2C) Web channels may keep inventories in disintegrated silos, leading to issues in stock and distribution decisions. It can also mean new styles are not brought to market quickly enough, and moving into new markets and channels is cumbersome and time-consuming. The planned single Big-Data-enabled solution is envisioned to give fashion companies a unified view of inventory. And with the power of in-memory computing, large data volumes can be quickly analyzed for a fast and accurate overview of products. This is expected to save both time and money across operations.
One system for fashion wholesale, manufacturing, and retail
“With this development, we plan to help our fashion customers become truly vertical,” said Lori Mitchell-Keller, Head of the Global Retail Industry Business Unit at SAP AG. “As a result of this planned collaboration, we aim to bring the processes for vertical fashion wholesale, manufacturing, and retail into one system using the power of our proven Big-Data-enabled business suite on SAP HANA.”
Lori Mitchell-Keller will also serve on the National Retail Federation (NRF) Board of Directors. The NRF Board of Directors represents the initiatives of the National Retail Federation. It is comprised of select leading retail industry executives from around the globe representing the NRF’s growing member base and the breadth and diversity of the retail industry.