Feature Article — SAP Chief Marketing Officer Alicia Tillman explains why SAP’s sales and marketing tactics must change.
SAP has a head start when it comes to telling its purpose story, says Alicia Tillman, the company’s chief marketing officer.
Feature Article — At SAP, our founding purpose is to build technology that helps customers improve the economy, the environment, and society as whole -- to ultimately help the world run better and improve people’s lives.
That relationship has
Feature Article — The motto of Seattle-based retailer Tommy Bahama is “Live the island life.” The brand’s values are “relax and just have fun,” according to CEO Doug Wood.
“We’re a happy brand,” he says. “Take us to your