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SAP SmartBuys Helps Consumers and Retailers Avoid Buyer’s Remorse

Feature Video | March 31, 2017 by SAP TV

SAP SmartBuys is a consumer app designed to help people avoid purchases that will inevitably lead to buyer’s remorse, that terrible feeling of regretting a purchase decision.

SmartBuys analyzes the user’s personal data, metadata and personal feedback, relying on near-field communications (NFC) and Internet of Things (IoT) technology to determine what items are in shoppers’ carts — and how close they are to checkout.

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