SAP to Highlight Latest News via Press Conference Webcast and Online Newsroom from SAPPHIRE® 2009 Orlando

May 8, 2009 by SAP News

ORLANDO, Fla.Press, bloggers and analysts are invited to attend online the press conference highlighting the news announcements being made at SAPPHIRE® 2009, SAP’s international customer conference, being held in Orlando, Florida, May 11–14.

The press conference will include remarks from John Schwarz, member of the Executive Board of SAP AG, and Marge Breya, executive vice president and general manager, Intelligence Platform Group and SAP NetWeaver Solution Management, SAP AG. Several customers will also share remarks on their experiences with SAP BusinessObjects solutions. In addition, SAP senior management will host a financial analyst and investor briefing, which can also be attended online.

New this year, SAP has added a virtual layer to SAPPHIRE 2009 that provides those who cannot attend the physical event with a slice of SAPPHIRE value. Visit the INSIGHTS FROM SAPPHIRE site to see what on-site attendees are seeing. Venture into the SAPPHIRE 09 Virtual Communications Center, which offers press, bloggers and analysts greater access to SAP executives, a virtual seat at roundtable discussions and an opportunity to join in or host group conversations with peers on- or offsite. To participate in the SAPPHIRE virtual experience, please visit http://www.insightsfromsapphire.inxpo.com. To access the Virtual Communications Center, click on the “Press & Analysts” navigation option.

SAP Press Conference Tuesday, May 12, 2009
10:30 a.m. – 12:00 p.m. EDT / 4:30 p.m. – 6:00 p.m. CET

The Webcast will be broadcast at www.sap.com/about/newsroom/sapphire
Questions can be submitted to press@sap.com
Listen-in, toll-free from USA: +1 (800) 798-2796
Listen-in, international callers: +1 (617) 614-6204
Passcode: 552 571 14

A replay of the event will be available until June 8.
Number for replay in USA: +1 (888) 286-8010
Number for the replay, international: +1 (617) 801-6888
Passcode: 77912186

SAP Investor Conference Tuesday, May 12, 2009
2:00 p.m. – 3:30 p.m. EDT / 8:00 p.m. – 9:30 p.m. CET

The Webcast will be broadcast at www.sap.com/investor
Questions can be submitted to investor@sap.com
There is no listen-in line for the investor conference.

SAP press announcements from SAPPHIRE 2009 Orlando are expected to be issued at:
10:00 a.m. EDT / 4:00 p.m. CET on Tuesday, May 12
8:30 a.m. EDT / 2:30 p.m. CET on Wednesday, May 13

During SAPPHIRE 2009, more than 10,000 customers, partners and technical experts will convene to discover how SAP and its thriving partner ecosystem are delivering IT solutions that help today’s best-run businesses achieve clarity in every area of their operations. To view the complete list of presentations by customers, SAP and a growing ecosystem of partners, visit http://www.agendasap.com/agenda/usa2009/allsessions.epx.

Webcasts, announcements, media roundtables, keynote presentations and podcasts from SAPPHIRE 2009 will be available in the event’s virtual newsroom at: www.sap.com/about/newsroom/topic-rooms/events/sapphire/index.epx.

To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high-resolution material for your media channels.

Contacts: SAP Press Room at SAPPHIRE, +1 (610) 661-0469
Jim Dever, +1 610 662 1341, james.dever@sap.com EDT
Shabana Khan, +1 (650) 461-1332, shabana.khan@sap.com, PDT
Torrey Fazen, +1 (917) 916-6398, torrey.fazen@bm.com, EDT
SAP Press Office, +1 (610) 661-3200, press@sap.com, EDT
SAP Press Office +49 (6227) 7-46315, press@sap.com, CET

SAP Investor Relations
Stefan Gruber, +49 6227 7 67336, investor@sap.com, CET
Marty Cohen, +1 212 653-9619, investor@sap.com, EDT

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2009 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

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