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SAP Wins Red Dot Award for Its New Typeface “72”

Feature Article | January 30, 2018 by Jeong-Sook Lee

The typeface created to be the design language for all SAP products and digital channels, 72, has won a Red Dot Award in the communication design category.

The Red Dot Design Award is one of the most prestigious design awards worldwide. With more than 8,000 submissions from 50 countries this year alone, 72 was honored with a Red Dot Award for Communication Design.

Typeface design is one of the most challenging assignments in design as it requires a great deal of technical and aesthetic details and expertise. This recognition affirms typography as one of our core disciplines. Content is ultimately the UI and there is no room for a poor typeface or bad typography in good UI design.

Find out more about 72 on the 72 website and check out the upcoming SAPUI5/OpenUI5 release 1.54 to start using 72 in your applications.

The Global Design Direction team, with contributions from the broader SAP design community, developed 72 in partnership with Monotype, one of the world’s best-known providers of type-related products.

72 is:

  • Designed from the ground up for SAP’s UI
  • A highly functional UI typeface with great legibility at any scale
  • A beautiful typeface with visual clarity, a modern appearance, and an authentic personality to express SAP’s brand voice

The resulting work and Red Dot Award communicates, once again, SAP’s commitment to being a design-centric organization.


The System Behind SAP Fiori Visual Design

Visual design is a lot more than colors or icons. It’s about a system of colors, typography, layouts, icons, charts, and motions that requires a profound expertise in communication design. A thoughtful visual design system enhances the user experience and makes the brand recognizable. It brings the data forward and makes the content more consumable. The SAP Fiori visual design system lives in an ecosystem to ensure theme-ability, compatibility, and accessibility in an economic way. The following video gives you an overview of some of the important visual design aspects of SAP Fiori.


This story originally appeared on the SAP User Experience Community website.

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