Digital Economy Archives - SAP News Center

Responsive Shops Help Brands Understand Shoppers

Indigo enables brands and retailers to set up ‘responsive shops’ that interpret the customer’s behavior in the store as they enjoy interactive shopping experiences. Watch…

Cruising into the Future

Take a look at the launch of the MSC Meraviglia, an ultra modern luxury liner built with the help of SAP technologies.

Shoe Shopping Goes Digital

Everybody can now design their individual pair of shoes and have it produced within a week. Sounds like science fiction – not in Chengdu, China….

TSG 1899 Hoffenheim: Scoring with Innovation

Technology is a central theme that runs through all business and sporting operations at Bundesliga club TSG 1899 Hoffenheim. Thus, on closer inspection, what might…

The New School of Transformation

SAP and Hyper Island are re-framing the digital revolution for people and networks. A partnership born in Brazil is helping organizations achieve the flexibility and…

Myth Busters: SAP, ERP, and the Cloud

Among its peers, SAP is one of the fastest growing companies creating business software in the cloud. And SAP has over 40 years of ERP…

Davos 2017: Facing the Challenges

At the World Economic Forum 2017 in Davos, the SAP delegation led by CEO Bill McDermott discussed the important role the company has to play…

The Power of the SAP Ecosystem

With more than 15,000 partners worldwide and 85% of SAP’s net-new customers coming through our partners, there is no time like the present to be…

SAP Vehicle Insights on the Test Track

SAP invited customers and partners to experience the future of automotive in the digital economy by test-driving SAP Vehicle Insights on the Opel test track.

Small is Big Business

Small and midsize businesses are proving that size doesn’t matter. With the right technology to run fast and Run Simple, SMBs have the power to…

Digital Strategy Enables Five-Star Service

Automotive service provider DPaschoal moves full speed ahead with SAP Hybris, providing an end-to-end personalized experience for 4 million customers.

#THINK Your Way to the Top From a Garage

Dr. Sabine Remdisch talks about the skills needed in the digital economy.

Hannover Messe: From Things to Outcomes

How can production facilities become smart factories for the digital age? Hannover Fair provides insights into smart manufacturing and impresses special guests U.S. President Barack…

Hannover Messe: Smart Factory for the Digital Age

At the world’s largest trade show for industrial technology, the clear focus is on the digitization of industry. SAP showcases different scenarios helping customers to…