SAP Announces Industry-specific Channel Partners for Small and Midsize Businesses

Channel Partners to Further Strengthen SAP’s Leadership Position through Powerful Vertical Solutions

New DelhiSAP India, the leading provider of business software solutions, today announced its industry-specific channel partners for small and midsize businesses (SMB). The partners include Mahindra Consulting Ltd., offering customized solutions for Automotive Suppliers industry; Ygyan Consulting offering solutions for Trading & Wholesale Distribution industry and Oak Brook Technologies offering solutions for Engineering & Construction, Pharmaceuticals and Textile industries.

SAP’s superior offering for the SMB market, mySAP™ All-in-One solutions, will be distributed through these network of qualified channel partners. With extensive expertise in the SMB market as well as in specific industries, these partners can deliver the rapid implementation and ongoing support small and midsize businesses need for a greater return on investment (ROI). Along with its partners, SAP will cover all areas including software, hardware and implementation thereby offering a one-stop solution for the customer.

“With the right combination of industry expertise and partners, SAP offers small and mid-sized businesses the right size solution at the right price with the right amount of implementation time and to deliver the right ROI. By carefully selecting channel partners who share our commitment to SMBs and offer vertical industry expertise, SAP can deliver long-term customer relationships,” said Alan Sedghi, President and MD, SAP Indian Sub-Continent. “Similar partnerships will be announced to offer mySAP All-in-One Solutions for other verticals in next few months,” he further added.

mySAP™ All-in-One is a prepackaged, industry -specific solution with built-in content, tools and methodologies for a cost effective, turnkey deployment. The solution has been designed to keep the specific needs of the SMB segment in mind – smaller user base and pricing. mySAP™ All-in-One solutions can be deployed for as few as ten users. SAP has also decided to offer financing assistance to the customers in conjunction with its partners.

mySAP™ All-in-One solutions deliver the scalability and e-business functionality of mySAP Business Suite to fast-growing companies across vertical segments. SAP has drawn on its expertise of serving the world’s leading businesses to offer 23 vertical solutions (mySAP All-in-One). The solutions are based on best practices and industry knowledge gained from thousands of customers across industries.

mySAP All-in-One comes pre-configured at an attractive price and enables rapid implementation savings of up to 40% in time and 30% of cost when compared to traditional implementation approaches. It will thus offer ROI at a reasonable cost and in a shorter time. In addition, it will offer industry specific Best Practices localized to India.

Companies in the SMB segment have been choosing SAP to run business-critical processes for several years now. SAP has won over 20 customers in last six months alone. Adeep Locks, a pioneer in the manufacture of automobile locks in India, recently chose SAP to enhance business agility. According to Aarti Hegde, Director – Finance, Adeep Locks, “The main reason for choosing SAP is to empower the organization with reliable and timely information to make informed decisions and be able to run the business better. In today’s highly competitive environment, we believe SAP will help us to plan our production and procurement more effectively, manage our inventory better and give us an online costing system which will enable us to track product profitability better and therefore be more responsive to customer requirements.”

SMB is a strategic focus segment for SAP and the company intends to be the number one solution provider for SMBs in Asia Pacific by 2005. In Asia Pacific, SAP has over 6,680 installations of which 3,460 (more than 50 per cent are SMBs). In India, SAP is already in a leadership position with over 160 SMB customers across industry verticals including Neelkamal Plastics, Adeep Locks, H&R Johnson India Ltd, Balsara Hygiene Products Ltd, Bhartia Cutler Hammer, Sudarshan Chemicals Industries Ltd, Daikin Shriram Airconditioning Pvt Ltd., Navneet Publications India Ltd, Glenmark Pharmaceuticals, Matrix Laboratories and Munjal Showa Ltd.

To reinforce its commitment to the SMB market, SAP has two executive board members committed to its SMB focus. “SAP is making deep investments in enabling its partners to address the SMB market through technology training, solution development, certification and qualification. SAP will continue to invest in educating SMB organizations across India. We have already organized more than 75 SMB focused road shows across the country in last five years and regular communication with SMBs is an integral part of SAP Marketing Calendar,” said Nagaraj Bhargava, Director – Marketing and Alliances, SAP Indian Sub-Continent.