SAP’s Two-Tier SMB Business Strategy Gains Momentum in Asia-Pacific With New Business Partners and Customer Wins

SAP APA Adds Over 350 New SMB Customers in 2003—More Than 200% Year-on-Year Growth in New Customer Names

SHANGHAI, ChinaFurther demonstrating momentum gains in the small and medium-sized business (SMB) market in Asia Pacific, SAP Asia Pacific announces new customers, business partners and other successes for its software solutions for SMBs. The new partners and customers helped SAP Asia Pacific generate more than 150 percent growth in SMB software revenue in 2003 compared to 2002; this included 200 percent growth in new customers compared to 2002, with more than 350 new customers during the year. More than 60 organizations across the region joined as SAP Business Partners in 2003, together building more than 20 qualified mySAP™ All-in-One solutions. The announcement was made at SAP’s North Asia/South Asia Field Kick-Off Meeting 2004.

Emerging enterprises such as Dongwoo Fine-Chem, Korea; Adeep Locks, India; Nanjing TaiDian, China; Barcode Sato, Malaysia; and Serial Systems, Singapore have recently chosen SAP’s solutions to achieve greater operational efficiency and establish better internal processes for improved margins.

“Out of the more than 600 new customers we secured across Asia Pacific in 2003, more than 50 percent were SMBs,” said Hans-Peter Klaey, President and CEO, SAP Asia Pacific. “We feel this momentous growth is due to a deep understanding of SMBs’ business needs and our ability to meet these requirements through the mySAP All-in-One and SAP Business One solutions. Our SMB offerings of individually configured, micro-vertical solutions combine SAP’s Best Practices and our Business Partners’ local industry knowledge, giving customers scalable and industry-specific solutions that can immediately address the key challenges they are facing to reap quick return on investments, at an affordable price.”

SAP’s Solutions Gives SMBs The Power To Succeed
A number of SMB customers are already praising the benefits of SAP solutions for SMB including Dongwoo Fine-Chem, a provider of high-purity chemicals for semi-conductors in Korea; Adeep Locks, a pioneer in the manufacture of automobile locks in India; and Massel, a family-owned Australian company with a 31% share of the domestic food flavoring market.

“After several meetings with many ERP vendors, I realize that SAP, together with their business partners, have the right solution for SMBs like us,” said Mr Jeong Jong Gil, business planning manager, Dongwoo Fine-Chem, Korea. “At Dongwoo Fine-Chem, we are constantly looking out for new business opportunities, introducing new products and expanding into new sectors. With SAP, I am confident we will remain ahead of our competitors as we became more flexible and efficient.”

“We trust SAP to provide us with solutions that empower the organization with reliable and timely information to make informed decisions and to be able to run the business better,” said Aarti Hegde, director – Finance, Adeep Locks, India. “In today’s ‘just-in-time’ and highly competitive environment, we believe that SAP’s suite of solutions will be able to help us plan our production and procurement more effectively, manage our inventory better, enable us to track product profitability more accurately and in the process, become more responsive to our customer’s requirements.”

“We saw in SAP a remarkable level of flexibility and scalability, based upon a very solid and reliable framework,” said Michael Caine, general manager, Massel. “The new system is critical for service delivery, especially in terms of manufacturing the right product at the right time and at the right quality and then shipping it to the right customer on time, every time.”

Continuing The Momentum With SAP Business One
Beginning a regional roll-out to complement the launches of mySAP All-in-One in Asia Pacific, SAP China was the first to launch SAP® Business One in September 2003, followed by launches in the region. An addition to the SAP Solution for SMB, SAP Business One is an affordable and easy-to-implement solution to meet the management needs of companies ranging in size from ten to several hundred employees. This is a simple and powerful solution that addresses accounting, reporting, logistics, and sales force automation needs. It is also one of the only software solutions for small businesses to make customer relationship management (CRM) capabilities an integral and fundamental part of the business automation process.

As part of the SAP Business One launch in China, SAP is now working with Beijing Youngsoft Enterprises Ltd to introduce the solution to 30 cities in mainland China. With 150 employees, 60 percent of which are engaged in research and development, the company offers SAP Business One, consultation and services to small and midsize enterprise and government customers. Beijing Youngsoft Enterprises Ltd is part of the newly launched SAP® Business One Solution Partner Program, a global network of certified partners that will develop new capabilities and product extensions for SAP Business One.

The SAP Solution Partner program for SAP Business One leverages the flexibility of SAP Business One as a simple yet effective business automation software tool as well as the SAP Business One software development kit—one of the most advanced development environments available in the SMB space—for partners to develop applications on SAP Business One. Participating partners will receive training, marketing and other support from SAP, with multiple participation levels to accommodate partners of varying resources and involvement.

“We chose to partner with SAP due to its expertise in the SMB market and the flexibility, scalability and scope of functionality of the SAP Business One solution,” said Mr. Zhang Bin, general manager of Beijing Youngsoft. “The SAP partnership is multi-win situation—we expand our offering with a tight-fit solution to meet our customers’ business needs and help SAP expand the reach of SAP Business One to power the success and growth of China’s small and midsize enterprises.”

SAP® Business One (Chinese version) was also recently recognized with two top awards in China – “Channel Choice Award 2003” and “Most Valuable Product/Solution Editor’s Recommendation Award 2003,” selected by Computer Product and Circulation and Smartpartner magazines respectively. These prestigious awards, highly respected within the channel community, clearly illustrate the success of SAP Business One (Chinese version), which was launched just a few months ago, and has since been adopted by hundreds of enterprises.

New customers around the region selecting SAP® software solutions for SMBs during Q4 2003 include:

WiderThan.com; STX Energy Co., Ltd; Kaon Media Co., Ltd; Hwashin Co., Ltd

Jiangsu SuZhong Haixin Pharmaceutical Co., Ltd; Shanghai Wentong Chemical Co., Ltd; Jiangxi Runtian Group Co., Ltd; Marubeni Information Technology Shanghai; Beijing Fubang Decoration Aluminium Co., Ltd; Beijing Ruilin Metal Material, Ltd; Dailian Shengnou Foodstaff Co., Ltd; Chongqing Meter Co., Ltd

PT. Dynaplast Tbk; PT. Dos Ni Roha

Emcure Pharmaceuticals Ltd; Godavari Sugar Mills Ltd; Mark Auto Industries Ltd; Suzlon Energy Ltd – India; Varroc Engineering Ltd

About SAP Solutions for Small and Midsize Businesses
SAP is the world’s leading provider of business software solutions and is committed to enabling seamless business processes connecting small and midsize businesses (SMBs) to their partners and customers. Nearly half of SAP® software installations worldwide are for SMBs. Delivered through a comprehensive network of qualified, professional partners, SAP distinct solutions for SMBs—SAP® Business One and mySAP™ All-in-One—are affordable, easy to implement and scalable to grow with business needs.

SAP® Business One is designed to address the specific needs of emerging and dynamically growing businesses in the SMB space. Whether a company has five employees or 500, SAP Business One covers the core operations necessary to run successful businesses, including accounting, reporting, sales and distribution, purchasing, and warehouse and partner management. With more than 420 business partners worldwide, 2,500 customers and 25 country versions, SAP Business One is helping companies improve business-process efficiency, take advantage of growth opportunities as well as seamlessly link with parent companies using mySAP™ Business Suite solutions. (Additional information at http://www.sap.com/solutions/smb/businessone

mySAP™ All-in-One solutions are designed to met the needs of small and midsize businesses with industry-specific requirements. Based on mySAP™ Business Suite, mySAP All-in-One solutions are pre-packaged, affordable and quick to implement, helping companies streamline business processes, increase efficiency and achieve a rapid return on investment. More than 4,600 customers worldwide underline the solution’s solid SMB market presence. Leveraging SAP’s business and industry expertise of more than 30 years, mySAP All-in-One solutions enable SMBs to drive new business value, increase revenues, support higher levels of innovation and improve the effectiveness of sales and marketing campaigns.
(Additional information at http://www.sap.com/solutions/smb/allinone)