SAP Asia Pacific Names Eric MacDonald Managing Director of SAP Singapore

SingaporeSAP Asia Pacific today announced the appointment of Eric MacDonald as Managing Director of SAP Singapore. Effective immediately, Mr. MacDonald will head up SAP’s Singapore business operations. In his new role, Mr. MacDonald will focus on growing market share for key products such as SAP NetWeaver and mySAP ERP, as well as leveraging opportunities for SAP in the SMB and local key accounts sectors. Mr. MacDonald takes over from Colin Sampson who has been appointed Chief Operating Officer (COO) for SAP Asia Pacific.

Mr. MacDonald joined SAP in 1998 and has held various management and financial portfolios in his seven years in Asia Pacific. In his last role as SAP Senior Vice President of Education for Asia Pacific, Mr. MacDonald successfully managed and grew the SAP Education business across 12 countries within the region, producing significant growth of 10% in revenue and 28% year-on-year in operating income. Mr. MacDonald helped transition the business through a team of dedicated professionals, into a productized and customized offering for the company’s customers. In the region, Mr. MacDonald was also responsible for managing a legal team and advising on a variety of in-house legal issues in his dual role as the General Counsel for SAP Asia Pacific and where he spearheaded regional initiatives around corporate governance.

Said Mr. Colin Sampson, Chief Operating Officer, SAP Asia Pacific, “Eric has held various strategic roles across both field and regional capacities in the region. With his understanding of the regional and local business environment, deep sector knowledge and customer focus, I am confident that Eric will continue to drive SAP as the number one software provider and that he can add value to our customer and partner base in Singapore.”

Mr. MacDonald is the author of two books and multiple articles on international credit and payment trends. His past experience as an attorney extends to work in Canada, New York, and Europe over a period of 14 years.