SAP Recognized As Leading Asia-Pacific CRM Vendor By Frost & Sullivan

Award Comes on Top of 57 percent Growth in 2004, Making SAP Asia-Pacific the Fastest Growing CRM Vendor in the Region

SingaporeDemonstrating continued evidence of its customer relationship management (CRM) solution leadership, SAP Asia-Pacific today announced that it has been designated the “Asia-Pacific Operational CRM Vendor of the Year” at the Frost & Sullivan Asia-Pacific Technology Awards 2005. The award was presented at a banquet hosted at the Shangri-La Hotel, Singapore in conjunction with CommunicAsia 2005 and officiated by Dr. Balaji Sadasivan, Senior Minister of State of the Ministry of Information, Communications and the Arts (MICA).

“Operational CRM Vendor of the Year” award was presented to SAP Asia-Pacific for its exceptional growth in 2004. The selection was made by a panel of independent judges comprising influential personalities and leaders in Asia-Pacific’s ICT industry. The lineup of judges include key decision makers and representatives from Lucent, Asia Netcom, Alcatel, Equant, Telekom Malaysia, Convergys, StarHub, Juniper Networks, PCCW and the media.

SAP Asia-Pacific and the other vendors nominated were evaluated against the following key criteria:

– Growth in revenues from licenses

– Total number of customers in Asia-Pacific

– Number of new customers won in 2004

– Market position in 2004

“This award proves the industry’s appreciation that our leadership in the front-office now matches our traditional leadership in the back-office. Customers are looking for integrated solution suites to solve their business problems and we are clearly the vendor of choice for CRM and ERP and everything in between. We share this award with all of our new and existing customers in the region who have recognized our CRM leadership themselves by partnering with us on one of the most strategic components of their business—customer relationship management,” said Paul Comlay, Director, Business Development APA Services Industries , SAP Asia-Pacific.

Accolades from our customers have been just as important to us this year. On the implementation of mySAP™ Customer Relationship Management (mySAP CRM) at the Aju Group, a pioneering, future-oriented force within the milling industry in Korea, Lee Dong-Choon, Group CIO at the Aju Group said, “SAP’s CRM solution was highly valued for its functional superiority and that fact that it would integrate seamlessly with our existing SAP ERP system. The implementation will provide us with consistent and efficient customer service through improved service capabilities, inter-company synergy, company-specific targeted marketing, and better brand image across the whole Group.”

Fastest Growing CRM Vendor

In December 2004, SAP announced that mySAP CRM had become the CRM solution of choice for businesses throughout Asia-Pacific. SAP Asia-Pacific is now the region’s fastest growing CRM vendor, with more than 57 percent growth in software revenues in 2004. Today, over 120 customers across Asia-Pacific such as Chongqing Electric Power Corp (China); Asian Paints and Avaya Global Connect (India); Bank Islam Malaysia Berhad and Colgate-Palmolive Company (Malaysia); SKC and Speedmate, SKC Co. Ltd (Korea), Komatsu (Australia) are enjoying the business benefits of higher productivity and revenues and lower costs for customer acquisition and retention offered by mySAP CRM.

SAP’s Next Evolution of CRM
More recently, SAP announced the next evolution of mySAP CRM, the culmination of a series of innovations inspired by customers across more than 25 industries. Building on the input and best business practices from its base of more than 2,900 CRM customers, mySAP CRM 2005 will deliver new levels of innovation across key business processes for the telecommunication, public sector and financial services industries, as well as key cross-industry business capabilities such as service management, marketing resource management and mobile sales for handhelds. Powered by the SAP NetWeaver™ platform, complete with embedded analytics and featuring enhanced dashboard-like analytical applications, the new version of mySAP CRM focuses on helping customers enhance user productivity by empowering users with a complete view of all relevant information from diverse enterprise systems to drive insight, decisions and cross-enterprise collaboration.

This latest release of mySAP CRM represents one of the most significant product development efforts in SAP’s 32-year history and modular elements of mySAP CRM 2005 are already being evaluated by customers eager to benefit from this advanced solution. The complete and newest version will be globally available in October of 2005.

About Frost & Sullivan, Technology Practice, Asia-Pacific
Frost & Sullivan Technology Practice division has the largest team of analysts in Asia-Pacific dedicated to researching the telecommunications, network convergence and enterprise solutions markets as well as emerging technology trends in the region. Our team of highly experienced analysts and consultants operating in a network of offices across Asia-Pacific are committed to providing growth consulting solutions to our valued clients, which includes Global 1000 companies, emerging companies as well as the investment community.

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About mySAP CRM
Moving beyond traditional CRM functionality, SAP’s innovation and unmatched industry expertise are setting new standards for the way companies connect with their customers and partners, creating customer-centric business processes across enterprisewide operations and business applications. mySAP™ Customer Relationship Management (mySAP CRM) delivers the market’s greatest breadth and depth of functionality, offering more than 280 end-to-end, industry-specific processes to cover the unique business demands of more than twenty-five industries. Built on the open, Web services-based architecture of the SAP NetWeaver™ technology platform, mySAP CRM helps companies leverage existing IT investments, achieve lower total cost of ownership, gain faster return on investment and continually evolve the business processes having the greatest impact on success. (Additional information at