SAP Malaysia summIT 2005

SAP helps Malaysia’s business community harness the momentum of today’s

MalaysiaSAP Malaysia today opened the company’s biggest local event this year – the SAP summIT 2005 –at the Sunway Convention Center with the full support of its valued customers, world-class technology leaders and solutions partners.

“As a response of the current economic growth in Malaysia, this year’s SAP summIT was intended to help local businesses of all sizes effectively capture new opportunities, and accelerate business growth,” explained Eric MacDonald, Managing Director, SAP Malaysia.

Riding on the growth of Malaysia’s economy, the conference sought to provide business-critical information and growth strategies for local enterprises of all sizes, including multinational companies and private enterprises, as well as small and medium-sized businesses. Utilizing a series of inspirational keynote speeches and tailored seminar sessions for both enterprise and SMB segments, this one-day conference and exhibition perfectly complemented SAP’s unique corporate strategy, and reflected the company’s three core strengths of Experience, Insight and Innovation.

Alan Sedghi, President and CEO, SAP South Asia, in his address, enlightened the audience on a survey conducted by the Economist Intelligence Unit. The topic of the survey – “How to become a successful company by 2010”, drew feedback from a total of 4,018 executives from 23 countries across Europe, Asia-Pacific and the Americas. Respondents included business leaders from financial services, retailing, manufacturing and the public sector, of which 50% were of C-level executives or their equivalents.

“Businesses are hard-pressed to develop innovative products and services. They are likely to focus instead on deepening their understanding of client needs and cultivating better customer relationships,” Sedghi explained. “They will modify their business models as needed in response to lower margins, shifts in demand and improvements in the supply chain.”

Citing the survey, Sedghi said that the key attributes of Asia’s leading organizations in 2010 will focus on four main areas :1) Adaptability, swiftly molding strategy and business models to accommodate changes in the market – as quickly as necessary; 2) Customer focus, improving customer retention with information technology (IT), and enabling greater customer access to the corporate network via improved customer relationship management; 3) Command of information, providing accurate and timely information to management to augment an organization’s ability to adjust its strategy in response to market events; and 4) Innovation, thinking out of the box to create innovative workplaces that are able to conceptualize and execute good ideas.

“The need to address market challenges and customer demands on a real-time basis are driving businesses to integrate information into a single version across the organization for effective and efficient decision-making,” added MacDonald. “With SAP’s comprehensive solutions, growing companies in Malaysia – no matter they are big corporations or small-to-medium size businesses – can rely on SAP and quickly gain a competitive advantage at the lowest cost. We’ve received incredibly positive feedback from customers who have upgraded to mySAP ERP. We are proud that, as the number one ERP provider, we are enabling a faster and easier transition to next-generation ERP solutions, in a way that is evolutionary, not revolutionary, to customers’ existing systems.”

Released one month ahead of schedule, mySAPTM ERP has quickly become the world’s leading ERP solution, featuring industry-leading business analytics, financials, human capital management, operations and corporate services functionality. With mySAP ERP, SAP has evolved from automating end-to-end processes within an organization to extending processes beyond the enterprise to the entire ecosystem of customers, suppliers and partners, ultimately providing companies with a single solution that increases efficiency and manages the innovation and growth of the entire organization.

In addition to forward-thinking presentations from SAP’s regional management the SAP summIT 2005 was supported by leading IT vendors such as Fujitsu, HP, IBM and SAP’s certified implementation partners.