SAP Asia Pacific Bolsters Financial Services Industry Focus with Appointment of Seasoned Industry Veteran

SingaporeSAP Asia Pacific today announced the appointment of Steve Shipley as head of Financial Services Industry practice, Asia Pacific. Shipley will take the lead role in SAP’s business development for the financial services industry and the execution of the strategy through marketing, sales and services operations. Shipley brings more than 25 years of experience to this newly created position. With regional and global responsibilities, Shipley will spearhead go-to-market strategies and services offerings in Asia Pacific, which will be adapted in accordance with local market variables. Reporting to Robert Vetter, Vice President of Business Development, Asia Pacific, the appointment of Shipley highlights SAP’s focus on growth in the financial services sector.

Organisations in the financial services sector are typically reliant on highly complex legacy applications, which restrict business process innovation and drain IT resources, resulting in increased exposure to risk. The SAP for Banking solution and SAP for Insurance solution portfolio provides a robust environment for incorporating new technologies, controlling core banking processes, and extending operations to the Internet. These systems enable a simplification of internal IT infrastructure, greater organisational flexibility and a reduction in ongoing maintenance costs. The SAP Basel II application, part of SAP’s analytical banking solution set for banks, further supports regulatory compliance by providing integrated information support for all finance and risk-related business processes. The application’s flexible structure and open reporting functions help banks improve internal risk management, including risk-adjusted pricing and addresses future credit risk reporting requirements.

“Steve’s experience in business development, marketing and consulting will be an asset to SAP as we sharpen our focus on financial services,” said Mr. Vetter. “He will provide invaluable input in the development of our strategy and approach to market, as well as playing a key role in strengthening relationships with existing customers and prospects.”

“Steve comes to us with a proven history in building high growth, profitable IT service organisations within the financial services sector. His speciality is in leading large-scale performance improvements and business transformation.”

Shipley joins SAP from EDS, where he was Vice President, Financial Services Industry, Asia Pacific. He was responsible for building and leading the execution of the regional financial services industry plan. Shipley has previously worked as a managing director for Invest-Ex Pty Ltd and Barents / KPMG Consulting (KCI).

SAP for Banking provides an integrated solution set to manage every aspect of the front- and back-office banking environment—from core banking processes, high-volume transaction banking processes and customer relationship management to financial accounting, cost controlling and profitability and risk analysis. With more than 550 customers in 60 countries worldwide, SAP for Banking helps financial institutions expertly manage transactions and relationships, quickly exploit market opportunities and easily tailor new products to the specific needs of individual customers. (Additional information at )

SAP for Insurance is an industry-tailored solution set designed to help insurance companies control costs and seize new opportunities while strengthening customer loyalty with applications that can be implemented in stages according to the company’s strategic business goals, priorities and available resources. Serving approximately 400 customers worldwide in 45 countries, the industry solution seamlessly links core insurance processes with customer-facing functions and back-office operations—from first customer contact through policy and product management, collections, disbursement and claims management. (Additional information at )