SAP Extends CRM Leadership in Asia Pacific

Offers Safe Passage to Siebel Customers; Announces Availability of SAP Sales Express in the Region

SingaporeSAP Asia Pacific today announced that growing customer adoption of mySAP™ Customer Relationship Management (mySAP CRM) led to double digit percent year-on-year growth in the region for the first nine months of 2005. With more than 25 new mySAP CRM customers in APA so far this year, SAP has further established its position as the partner of choice for enterprises looking to transform their business processes around customer-centricity. Globally, CRM-related software revenues increased 41 percent in the third quarter of 2005 to €147 million and the company continued to gain share against its peer group1 as the global leader in CRM license revenue worldwide.

With this success as a foundation, SAP Asia Pacific also announced the extension of the Safe Passage Program to Siebel Customers in Asia Pacific and availability of SAP Sales Express, based on SAP Best Practices for CRM, to midsize enterprises in the region.

“Enterprises across Asia Pacific are investing to transform into customer-centric businesses and selecting SAP as their trusted partner again and again,” said Thomas Halliday, Director, CRM Business Development, SAP Asia Pacific. “At SAP, our customers always come first and mySAP CRM’s rich functionality helps our customers make the same possible for their customers. The award-winning success of mySAP CRM will only continue as mySAP CRM 2005 goes into general availability in the region, delivering an end-to-end view across all customer touch points and interaction channels on top of our open SAP NetWeaver platform including powerful analytics.”

SAP Recognized As Leading Asia Pacific CRM Vendor
Earlier this year, SAP Asia Pacific was designated by a panel of ICT industry leaders as Frost & Sullivan’s “2005 Asia Pacific Operational CRM Vendor of the Year” based on solution leadership and exceptional growth in 2004. Customers in Asia Pacific have been similarly praising mySAP CRM:

“In our pre-SAP environment we were struggling to collate and analyse data available in various different solutions across different functions. The SAP implementation will enable us to streamline the processes of data collation and analysis thereby reducing the time involved in decision-making process. This in turn will ensure that we are keeping pace with the industry and our competitors,” said Ms. Rati Mennon, Head – SAP Implementation, Tata Interactive. “Due to its scalability mySAP CRM gives us the confidence that any future expansion we achieve will be supported painlessly from a software perspective.”

Recent mySAP CRM customers in Asia Pacific have come from a variety of industries:
– Automotive: Tata Motors (India); Hero Honda (India)
– Steel: Dongbu Steel (Korea)
– Cement: Cement Australia (Australia); Cementhai (Thailand)
– Infrastructure: Korea Electric Power (Korea); Manila Water (Philippines)
– High-Technology: Aju IT Group (Korea); Stone Automation (China); Tsinghua Tong Fang Computer Co. Ltd. (China); Dawning Info industry Co. Ltd. (China)
– Consumer: New Zealand Lotteries (New Zealand); San Miguel Purefoods (Philippines); Dabur Limited (India); Eureka Forbes (India); Videocon International (India)
– Milling: LPSK Aluminum [Su Zhou] Co., Ltd (China)
– Pharma: Unilab Pharma (Philippines)

Successful Safe Passage Program Extended to Siebel Customers
To give Siebel customers a safe and cost-effective way out of their end-of-life solutions, expected with Siebel’s pending acquisition by Oracle Corp., SAP recently announced the extension of its Safe Passage program of SAP applications, technology and support to companies running Siebel software in Asia Pacific.

Both CRM leaders and customers have acknowledged that point solutions have fallen short of meeting today’s business needs, and companies are demanding an integrated family of applications. By moving to mySAP CRM, companies can extend their customer-focused business processes across the entire enterprise. Fueled by the power of the SAP NetWeaver® platform, mySAP CRM gives customers the flexibility to quickly adapt their businesses to changing market needs and customer demands while leveraging existing IT investments to reduce complexity and lower costs. SAP NetWeaver also helps address Siebel customers’ concerns for the future road map of their solutions under Oracle by providing a clearly defined blueprint for adapting to the next generation of CRM services through a service-oriented architecture (SOA).

SAP’s Safe Passage program for Siebel customers is an offering designed to help ensure that projects are delivered on time, on budget and on value:
– Investment protection through a credit of up to 75 percent of their original Siebel software licensing fees against the licensing of comparable CRM solutions from SAP.
– A value engineering assessment that provides customers with a comprehensive total cost of ownership (TCO) snapshot and an actionable plan for how to derive new business value with integrated processes and a governance process to ensure project success.
– Conversion tools, implementation methodologies and services from SAP and its partners to help ensure a smooth transition to mySAP CRM, which delivers end-to-end, industry-specific processes.
– Project team and end-user training to boost project success rates and increase return-on-investment (ROI).

Launch of SAP Sales Express for SMEs
Recognizing that small and midsize enterprises are increasingly looking to improve customer relationships by adopting CRM, SAP has announced the launch of SAP Sales Express across all markets in Asia Pacific. SAP Sales Express is a sales force automation package designed to meet the immediate requirements of cost-conscious and value-driven midmarket companies. SAP Sales Express is based on SAP Best Practices for CRM and is targeted at organizations looking at high value, long sales cycle products and services from an industry leader. With the SAP NetWeaver platform, SAP Sales Express offers the open standard integration customers need, while still providing the specific feature set they are looking for—all implementable in just a matter of weeks.

SAP Best Practices for CRM is a set of template-driven CRM business processes developed for expanding enterprises lacking the time, personnel and budget to take on extensive software configuration projects. They deliver pre-configured business scenarios that help companies accelerate implementations, reduce risk and rapidly realize business benefits in their areas of immediate need. SAP Best Practices for CRM is currently available from SAP and select partners across Asia Pacific.