SAP Lauded as Asia Pacific Operational CRM Vendor by Frost & Sullivan for Second Consecutive Year

Award Recognizes SAP as the Leading Operational CRM Vendor in Asia Pacific

SingaporeIn further validation of its continued leadership in customer relationship management (CRM), SAP announced today that it has been named the 2006 Operational CRM Vendor of the Year in Asia Pacific by global growth consulting company Frost & Sullivan. The award, which was conferred at the 2006 Frost & Sullivan Asia Pacific ICT Awards, marks the second consecutive year in which SAP has received this same honor.

The Award recognizes SAP’s strong performance in Asia Pacific in 2005. SAP was selected to receive this award following a thorough process in which Frost & Sullivan and a panel of independent judges comprising influential personalities and leaders in the Asia Pacific information and communications technology (ICT) industry evaluated key players in that segment. All nominees were evaluated based on the following key criteria for financial year 2005:

– Growth in revenues from licenses
– Market position and growth in market share
– Leadership in product innovation
– Breadth of product and solutions
– Customer base and growth in customer base
– Business and market strategy

“SAP is delighted to receive this award for the second year in a row. It is proof of the industry’s appreciation of our strong leadership in the CRM market. Companies are turning to SAP as we deliver next-generation, best-in-class CRM solutions to help increase productivity while innovating business processes. We are clearly their vendor of choice for CRM, enabled by the SAP NetWeaver platform for business transformation. We share this prestigious award with all our CRM customers in Asia Pacific,” said Thomas Halliday, director of Customer Relationship Management, Business Development, SAP Asia Pacific.

Nitin Acharekar, head of enterprise research at Frost & Sullivan Asia Pacific, said, “SAP has consistently invested in developing and expanding their presence in the CRM market. This award is a reflection of CIOs’ belief in SAP’s vision and its ability to deliver on that vision in the CRM market.”

Accolades from customers have been just as important to SAP this year. On the implementation of mySAP™ Customer Relationship Management (mySAP CRM) at Asian Paints, a world-class paint manufacturer based in India, Manish Choksi, Chief – Corporate Strategy and CIO at Asian Paints said, “mySAP CRM provides a single interface to help us introduce innovative services, bring us closer to end consumers, and differentiate us from our competition. Its implementation provides us with consistent and efficient customer service through improved service capabilities, targeted marketing and better brand image for the company.”

Fastest Growing CRM Vendor
mySAP CRM is the solution of choice for businesses throughout Asia Pacific. SAP’s evolutionary roadmap has resulted in the company becoming the fastest growing CRM vendor in Asia Pacific. Today, more than 500 customers across the region, such as Suzhou Lopsking Aluminum and Tsinghua Tong Fang Computer (China); Tata Motorfinance and Hero Honda (India); Epson and Korea Electric Power (South Korea); San Miguel Purefoods and Manila Water (Philippines); Queensland State Government and Cement Australia (Australia); and City Developments (Singapore) are reaping the benefits of higher productivity and revenues and lower costs for customer acquisition and retention offered by mySAP CRM.

SAP is committed to continuous investment in key growth markets, including services industries such as financial services, life sciences, public sector and telecommunications. Its best-in-class CRM solutions offer enhanced industry-specific capabilities, comprehensive functionality, as well as an intuitive and attractive user interface. SAP has also achieved another first in the market by offering customers a flexible deployment option, where they can opt for a hybrid on-demand/on-premise model that allows them to act immediately and grow strategically without disruption.

About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company’s industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com