SAP Leads in ERM, CRM and PSC Application Revenue for SMEs
Singapore — SAP Asia Pacific announced today, for the second time in two months, that a respected industry analyst firm has confirmed its continued market share leadership in the region. In its most recent biannual Asia Pacific (excluding Japan) market share analysis , IDC, a leading provider of global IT research and advice, found SAP further increased its market share year-on-year as the number one enterprise software vendor in the region. Based on software license and maintenance revenue, SAP ranks number one in all enterprise software solutions and seven industry verticals tracked by IDC in APEJ in 2H05. The applications categories measured included Enterprise Resource Management (ERM), also known as ERP and including Human Capital Management (HCM), Customer Relationship Management (CRM), and Product Supply Chain (PSC), also known as Supply Chain Management (SCM).
“Being named the undisputed leader in Asia Pacific by top analyst firms validates our strategy to expand our lead in the region by serving customer needs with innovative industry solutions and an unparalled partner network,” said Hans-Peter Klaey, President & CEO, SAP Asia Pacific. “According to this most recent independent analysis available, SAP Asia Pacific’s market share is two-and-a-half that of our nearest competitor, clearly indicating customers’ preference for our industry best practice solutions built on an open platform.”
Industry Leadership
SAP led in nearly all of the primary vertical industry markets included in the IDC study. With particular strength in manufacturing, government and retail, SAP also held the leadership position in the banking, transportation, insurance and education industries as well. In the government sector, IDC estimates SAP Asia Pacific’s revenues were three times that of the number two vendor, having grown by more than 50 percent year-on-year.
The Choice for SMEs
The IDC findings also testify to SAP’s success extending its lead as the vendor of choice for small and midsize enterprises (SMEs) looking to increase efficiency by automating their enterprise operations. According to the research, SAP was the clear leader serving the APEJ SME market in 2H2005 in each application category IDC researched, including ERM, CRM and PSC.
“As we’ve been hearing from a number of analysts in the region, SAP is the only global software vendor offering credible integrated and industry-specific solutions to small and midsized enterprises in the region. This latest research indicating our dominance in the SME space seems to back up that opinion,” said Pranay Mital, Director, Channel Business, SAP Asia-Pacific. “The success of our channel SME business strategy is central to SAP’s goal of tripling its customer base by 2010. With the recent go-live of our PartnerEdge program in the region and more than seven new customers per working day in Q2 2006, we are well-positioned to continue to advance the existing leadership indicated in IDC’s research.”
Other recognitions of SAP’s leadership in Asia Pacific in the first half of 2006 include:
– Best Supply Chain Management Software Provider at the Asian Freight & Supply Chain Awards 2006 (Malaysia)
– Logistics Software Provider Award at China Logistics Awards 2006 (China)
– Frost & Sullivan: Market Leadership Award for Mid-Market ERP (India)
– Frost & Sullivan Market Leadership Award for CRM (India)
– ComputerWorld HK Awards for CRM, SCM, and ERP
– ComputerWorld Singapore Readers’ Choice Awards: ERP, SCM, CRM, SME, and ERP
– PCQuest Users’ Choice Enterprise Business Solutions Award 2005 (India)
1) See previous market share leadership announcement in July: “SAP Leads Enterprise Software Market in Asia Pacific and Worldwide”
2) IDC Asia/Pacific Semiannual Software Tracker, 2H2005. Countries covered in the research include Australia, New Zealand, Korea, People’s Republic of China, Taiwan, Hong Kong, India, Singapore, Thailand, and Malaysia
3) ERM – BPM & Financial Analytics, Enterprise Asset Management, Financial Applications, Human Capital Management, Order Management, Payroll, Procurement, Project and Portfolio Management
CRM – Contact Center, Customer Service, Marketing, Sales
PSC – Inventory Management, Logistics Applications, Manufacturing Applications, Other Operations Applications, Production Planning, Retail Applications, Wholesale Distribution Applications
4) IDC defines “SME” as a company with 10 to 499 employees.
