Saregama becomes the first Media-Entertainment Company in India to implement SAP solutions for its Intellectual Property Management

Selects mySAP Business Suite & SAP Intellectual Property Management module

IndiaSaregama India Ltd., a leading player in the Indian entertainment sector, today announced the decision to implement the enterprise software solution – mySAP Business Suite and SAP Intellectual Property Management (IPM) module (Industry Solution-Media) for more effective revenue management through managing of its Intellectual Property and for enhanced operational efficiency. Saregama which has the largest music repertoire across all genres and languages in the country becomes the first ever Indian media-entertainment company to implement SAP solutions for its Intellectual Property Management.

The SAP implementation would enable Saregama with an integrated, scalable software solution to facilitate business decisions. This would also enable effective resource management including integrated Intellectual Property Management and working capital management.

SAP’s Intellectual Property Management solution will provide efficient, end-to-end support for all IP-related processes such as content planning, content development, rights tracking, availability reporting, and contract management. This will also help in increasing revenue from sales and licensing of all types of IP rights and deliver accurate royalty accounting for both receipts and payments of royalties, thanks to seamless, end-to-end data flow. Besides these, this will help in analyzing the performance of IPs over the entire life cycle, and control the owned and acquired licenses by capturing all terms and conditions on royalty obligations.

“We wanted to implement a solution that could primarily help us manage our Intellectual Property better and also help us make informed business decisions in the rapidly changing business environment” said Amit Mukherjee, CTO, RPG Group. “SAP became an obvious choice as it is the only ERP solution provider offering solutions for IP management along with other business modules.”

In addition to streamlining Saregama’s processes related to Intellectual Property Management, the implementation will also address other processes like Sales and Distribution, Production Planning, Quality Management, Material Management, Project Systems, Human Resources, Financial Accounting, Controlling and Budgeting, and Data Warehousing.

“Protection and management of Intellectual Property is one among the key concerns of the fast growing Indian entertainment industry”, said Alan Sedghi, President and CEO, SAP Indian Subcontinent. “If not addressed, this can lead to heavy losses by entertainment companies, threatening the growth of the industry as well. We are confident that SAP’s robust solution for IP management will help Saregama manage its Intellectual Property well and sing the songs of success in the years to come.”, he added.

About Saregama India Ltd.

Saregama India Ltd, incorporated as The Gramophone Company of India Ltd, is the subcontinent’s largest, best-known music recording company. It is the proud trustee of 106 years of India’s musical heritage. Saregama is the custodian of the largest music archives of India and one of the biggest in the world. It has in its archive over 3, 00,000 tracks of music in 26 different languages and in every genre. It is also listed on the NSE and BSE. – The breadth of its music catalogue, the largest in India, coupled with a diversified portfolio and undoubted brand images are the company’s biggest strengths.

The Company has been intimately associated with the development of Indian music from the time the first recording was made on Indian soil. Saregama Home video has an exclusive license from six major studios like Metro Goldwyn Mayer, Paramount, Universal, Warner brothers, BBC and DreamWorks. It has the largest share and a huge growth rate.