UK-based Prudential Selects SAP® CRM in Asia

New CRM Software Platform will Sharpen Customer Focus and
Increase Management Insights into Business Performance

SINGAPORESAP Asia Pacific Japan today announced that Prudential plc*’s Asian fund management arm, one of Asia’s largest and most successful fund managers, has selected SAP to improve operational efficiency and to better service their clients. The company will implement the SAP® CRM solution for 7,000 internal and external users across Asia.

SAP CRM powered by SAP® NetWeaver will provide their fund management business in Asia with strong business process integration and master data management capabilities which provides a 360 degree view of the customer across all customer-serving channels in the company. The strong collaborative and analytical capabilities are also important for processes such as planning and monitoring business operations across different organizational units and geographical boundaries.

The SAP CRM solution will enable better communication and synergy among marketing, sales and customer service teams resulting in a greater total customer experience for their fund management clients, regardless of which channel they choose to interact with the company. In addition, implementing the solution will provide the company with the capability to accurately forecast and monitor its business across the region in real-time.

“The right CRM software platform is critical to a company’s ability to serve customers efficiently and have accurate insights into its business performance,” said Eric MacDonald, President and CEO, SAP Southeast Asia. “This strategic partnership is very significant to SAP and it provides SAP with the momentum for more success in the financial services industry, one of the fastest growing markets in this region.”

SAP’s CRM leadership has been recognized by analysts in numerous countries and industries across the globe. Most recently, SAP achieved leader status in Forrester Research’s “Enterprise CRM Suites for Financial Services, Q1 2007” report. (See related release: http://www.sap.com/company/press/press.epx?pressid=7857)

For customers interested in learning more about SAP products:
SAP CRM URL: http://www.sap.com/solutions/business-suite/crm/index.epx
SAP for Insurance URL: http://www.sap.com/industries/insurance/index.epx

For more information, press only:
Ben Wightman, SAP, +65 6768-6493, ben.wightman@sap.com, GMT +8
Jocelyn Penque, Burson-Marsteller, +65 6829-9341, jocelyn.penque@bm.com, GMT +8

*Prudential plc, a company incorporated and with its principal place of business in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for almost 160 years and has £251 billion in funds under management (31 December 2006). Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.