SAP continues to intensify market share in the Indian Chemical Industry

MumbaiWith over 100 high growth Indian chemical companies embracing SAP Solutions for Chemical Industry, SAP India has firmly established itself as a leading provider of innovative enterprise solutions to the fast growing Indian Chemical Industry. The announcement was made at the SAP Chemical Customer Value Networking Event, being held in Mumbai, November 20, 2008.

The Chemical CVN event is based on “Driving innovation and Efficiencies in the Indian Chemical Industry”. The event sought strong participation from 60 corporates across the country. According to AMI Partners, Research report on ERP adoption in Indian Chemical Industry, affirms SAP’s strong position in the Indian market with 55% market share. SAP solutions for the chemical industry are run by all of the top 10 Global Chemical companies with more than 1,700 midsize customers in more than 120 countries.

SAP helps customers achieve product and service innovation

SAP has a strong foothold in the Indian Chemical Industry. Some of its major partners include Tata Chemicals, Nagarjuna Chemicals and Fertilizers Ltd., Paradeep Phosphates Ltd, Mangalore Chemical and Fertilizer Ltd, GHCL Ltd. Rallis India, Rashtriya Chemicals & Fertilizers Ltd., Kansai Nerolac, Galaxy Surfactants amongst others. SAP offers integrated solution that help customers achieve operational excellence as well as develop responsive supply networks, ensuring continuous product and service innovation and managing risk and compliance.

Speaking on the occasion, Mr. Vikas Gadre, CIO, Tata Chemicals, “Today, the world is such a dynamic place, and the market needs are changing ever so rapidly. It is extremely important for us to react to market faster. To satisfy the volumes of transactions and meet customer needs, we adopted SAP’s robust portfolio of solutions that integrated our business to access real-time and streamlined information to well manage the ever changing industry requirements.”

SAP highlights sustained momentum and rolls out industry best practices

SAP for chemical has further strengthened its presence in India with successful wins to name a few Zuari Industries, Sabero Organics and NIPPON PAINT (INDIA) PRIVATE LIMITED. Some of the chemical companies that went live with SAP this year include India Glycols, Paradeep Phosphates, Roha Dyechem to name a few. Anticipating the changing needs of customers, SAP has rolled out the latest version of Best Practices for chemicals in the Indian Market.

SAP reaffirms commitment to make every customer a best-run business

As a part of SAP’s continuing effort to make every chemical customer a best-run business, the recently held SAP Chemical Customer Value Networking Event, provided a common platform for discussion on Indian chemical industry and related topics. The event saw SAP showcase its investments in chemical solutions and also outlined its product roadmap for the chemical industry.

The other topics of interest included leveraging technology for growth and maximizing profitability through achieving operation excellence using Perfect Plant. SAP solutions and Business Objects analytics capability can be leveraged to enhance transparency and visibility across business processes. SAP’s latest solution on REACH compliance enables Indian companies to comply with the EU’s REACH regulation. The forum witnessed participation from Paradeep Phosphate Ltd, Chemexcil, Galaxy Surfactants and Reliance amongst others.

Expressing his views Mr. V. Seetaramaiah, General Manager – IT, Paradeep Phosphates Limited (PPL), “We have succeeded in taking the first major step towards realizing our vision. Using SAP, we have established a flexible & scalable business process framework at PPL, facilitating smooth business operations that are well-integrated among all functions. Going forward, this technology based process infrastructure will act as a robust foundation for our future steps towards strategic planning including supply chain optimization.”

“SAP understands the need for chemical companies to go beyond spreadsheets and “islands of information” to integrate revenue and cost forecasts with current inventory and plant data,” said Dr. Deb Bhattacharjee, Vice President, Value Engineering, Industry & Solution Group, SAP Indian subcontinent. “SAP supports the most important business processes in the chemical industry and provides tools to help understand and implement these processes effectively.”

SAP provides solutions for all sizes of enterprise in Chemical Industry

SAP continues to reinforce its leadership in Chemical by having the solution for all sizes of enterprise. The SAP® for Chemical solution portfolio combines the SAP Business Suite family of business applications with a broad set of integrated chemical applications to help companies profitably serve consumer demand across multiple channels.

Some of the most common solutions used in the chemical industry by our customers include:


SAP Best Practices for Chemicals India Localized

SAP Supply Chain Planning and Collaboration for Chemicals

SAP REACH Compliance Solution