SAP Asia Pacific Japan Announces New Appointments

SingaporeSAP Asia Pacific Japan (“APJ”) today announced a number of key appointments to its leadership team:

Tom Kindermans to lead SME in APJ

Tom Kindermans has assumed the role of Senior Vice President, SME, SAP Asia Pacific Japan. He takes over the role from Stephen Watts, who previously managed the APJ Small and Midsize Enterprise (SME) line of business in addition to his primary role as SAP APJ’s Chief Operations Officer (COO). Based in Singapore, Kindermans is responsible for leading SAP’s SME line of business across the region.

“SAP’s SME line of business in APJ continues to be a strategic growth engine for SAP globally, and I’m confident that Tom, in his new role, will further strengthen the business, with an emphasis on building an even stronger channel partner ecosystem,” said Geraldine McBride, President, SAP Asia Pacific Japan. “I look forward to furthering our SME success in APJ under Tom’s leadership in 2009.”

Prior to his appointment, Kindermans was Senior Vice President, SME in EMEA (Europe, the Middle East and Africa). He joined SAP in 2005 as Vice President of SME Channel Sales globally. Before joining SAP, Kindermans has held several senior executive roles including Senior Vice President of Siemens Communications’ indirect channels, and various sales and marketing positions at Canon.

Simon Dale appointed as Asia Pacific Japan Head of New Business User Organization

Simon Dale, formerly Senior Vice President and Chief Technology Officer (CTO) for SAP APJ, will assume a new role as Senior Vice President and Head of the new Business User Organization for SAP in the region.

The 20-year industry veteran, who has worked extensively in major Asia Pacific countries during the last eight years, will be responsible for spearheading the sales of integrated solutions for the business user, comprising business intelligence solutions from Business Objects, an SAP company, as well as enterprise information management and performance optimization applications.

Prior to his new role, Dale served as senior vice president and CTO in the region, where he was responsible for driving strategy and business activities for SAP NetWeaver®, SAP’s technology platform.

Based in Singapore, Dale reports to Geraldine McBride, President, SAP Asia Pacific Japan, as well as Mike Morini, Executive Vice President and General Manager of Business User, Global Sales, SAP Business Objects.

“Simon’s broad experience and proven track record will enable him to successfully take on the challenges and opportunities for his new position, as SAP continues to enable business users in Asia Pacific to transform the way they work by connecting people, information and business,” said Geraldine McBride, President, SAP Asia Pacific Japan.

Before joining SAP, Dale was Senior Director of worldwide pre-sales for TopTier Software, Inc., a leading provider of enterprise information portal software acquired by SAP in 2001. Dale formerly held senior management positions at a variety of companies in the IT industry, including Dynasty Technologies and Seer Technologies.

Krish Datta becomes Regional Managing Director of SAP Southeast Asia

Krishnendu (Krish) Datta has been appointed Regional Managing Director of SAP Southeast Asia. In his new role, Datta oversees SAP’s business in Singapore, Malaysia, Thailand, Indonesia, Philippines, Pakistan, Afghanistan, Brunei, Vietnam, Laos and Cambodia, Maldives, Nepal, Bhutan, and Myanmar.

Datta was Managing Director of both SAP Indonesia and SAP Malaysia prior to his appointment, in addition to Senior Vice President, Support Solutions for SAP Southeast Asia. He replaces Eric MacDonald, who has moved on to a new role as Chief Operations Officer for SAP’s Global Education business.

“The Southeast Asia region has consistently delivered outstanding performance each year during Eric’s tenure as its leader and he has built up a strong leadership team during that time,” said Geraldine McBride, President, SAP Asia Pacific Japan. “I’m pleased that we are therefore able to groom new leadership from inside the team – proving that we are truly serious about making SAP Asia Pacific and Japan a ‘place to grow’. I look forward to even greater successes from the team under Krish’s leadership in 2009 and beyond.”

Datta joined SAP in 1995, starting the company’s operations in Indonesia and subsequently became Managing Director of SAP Indonesia in 2000. In 2003, he was appointed Managing Director of SAP Philippines and SAP Indochina. Datta was also responsible for initiating SAP’s presence in Vietnam in 2003 and 2004. In January 2008, he held the position of Senior Vice President, Support Solutions for SAP Southeast Asia, and was appointed Managing Director of SAP Malaysia in July 2008.

Throughout his career in the industry, Datta has worked in India, Singapore, Indonesia, Vietnam and the Philippines, and has held a number of positions from industry business development for CPG and retail, to product, partner and country management. He has managed both field operations, as well as vertical lines of business.

Chuck Mulloy to head APJ Field Marketing
Chuck Mulloy has been appointed Vice President, SAP APJ Field Marketing, reporting to Chris Hummel, Executive Vice President, SAP Global Field Marketing, with a dual report to Geraldine McBride, President, SAP Asia Pacific Japan. Mulloy is responsible for SAP’s field marketing activities across the region, including the generation, influence and acceleration of sales pipeline.

Mulloy leads the APJ team after a successful assignment as head of marketing in Japan, where he was instrumental in transforming the entire marketing organisation by re-establishing brand consistency and designing a blueprint for telemarketing at the country level. He also delivered 200% of his target for marketing-generated pipeline value in 2008.

During his eight-year tenure with SAP, Mulloy also served as Board Assistant to Martin Homlish, SAP’s Chief Marketing Officer, and held roles in Alliances, Business Development and the Go-to-Market for Business ByDesign.

Prior to joining SAP, Mulloy spent several years in business development for VDC Corporation in Asia and channel marketing for IBM in the US.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With approximately 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2009 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.