SAP Revolutionizes Business Intelligence with New Solution which Delivers Insight at the Speed of Thought

SAP® BusinessObjects™ Explorer offers intuitive Internet-style search function for instant data retrieval

SingaporeSAP AG (NYSE: SAP) today announced SAP® BusinessObjects™ Explorer, a groundbreaking new software that empowers business users with the clarity and insight to act quickly and make effective decisions. SAP BusinessObjects Explorer brings together search and navigation capabilities from the SAP® BusinessObjects™ portfolio with SAP NetWeaver® Business Warehouse Accelerator (SAP NetWeaver BW Accelerator) software, enabling customers to navigate mountains of business data at the speed of thought.

The launch, which was announced at SAPPHIRE® 2009, marks yet another milestone in the company’s successful acquisition and integration of Business Objects. The new solution delivers the most significant and largest combination of SAP and Business Objects technology to date. No other vendor offers such a unique combination of navigation, search and scalable in-memory acceleration for the enterprise. With an internet-style search box as its interface, it is designed for users without any prior IT expertise. Anyone can now explore and retrieve business information through simple keyword searches. The overall experience is as simple as browsing the internet or an online store and appealing to users who are not currently served by Business Intelligence (BI) tools.

“We have been beta testing SAP BusinessObjects Explorer and are amazed at how intuitive the software is and how quickly it returns results,” said Katrina Coyle, global information manager, Molson Coors. “Employees have already learned things about their data and our business that they didn’t know previously. With visualizations, like the interactive ‘heat’ maps, results leap off the page. One of our business users was able to identify a brand not sold in other regions using only one click, which is the blink of an eye compared to the former lengthy process. Everyone who has worked with SAP BusinessObjects Explorer has appreciated that it is fast and user-friendly, with results that can be easily shared and put to use immediately. We see great potential for this tool to provide all of our employees with better visibility into our business.”

Studiesi have shown that the majority of business users make decisions based on “gut feel” and do not have access to the data they need to do their jobs, resulting in lost productivity, less agility in the marketplace and flawed decision-making. SAP BusinessObjects Explorer solves this problem by making data readily available to business users and enabling them to make sense of massive amounts of data quickly.

“Given the current economic reality, it is critical for companies to have easy access to accurate information and gain immediate insight into their business and stay ahead of the competition. No longer will critical business information be elusive—SAP BusinessObjects Explorer represents the next generation of BI in which any business user can find the data needed to contribute to his or her organization’s success,” said Simon Dale, senior vice president and head, Business User Organization, SAP Asia Pacific and Japan. “Moving forward, solutions like SAP BusinessObjects Explorer will help businesses develop a new generation of informed executives, who will drive companies globally toward a path of greater transparency, growth and competitiveness.”

SAP BusinessObjects Explorer also helps improve efficiency for IT organizations by providing self-service access to information, freeing up IT time and resources to work on more strategic projects. The new software is intended to provide self-service access to information, freeing up IT time and resources to work on more strategic projects. SAP is currently investigating expanding the relationships with its partners that include IBM, HP, Dell and Fujitsu, specifically to help make SAP BusinessObjects Explorer faster and easier way to deploy by combining and optimizing hardware and software solutions. SAP partners Intel and Adobe have contributed enabling technology to SAP BusinessObjects Explorer.

SAP BusinessObjects Explorer, accelerated version for SAP NetWeaver BW, is planned to be available during summer 2009. The solution will also be packaged and available through the Best-Run Now initiative from SAP. The package, called “SAP BusinessObjects Explorer,” will be available globally and is designed to meet the needs of diverse lines of business and industries.

Further Resources
For demonstrations, collateral and additional information, please visit the SAP BusinessObjects Explorer Web site. To see video demonstrations and view screen shots of SAP BusinessObjects Explorer, please visit the SAPPHIRE virtual newsroom. Follow SAP BusinessObjects news with social media via the newly launched blog, “Needle in a Haystack,” and the @businessobjects Twitter handle, www.twitter.com/businessobjects.

SAPPHIRE® 2009 Orlando
More than 10,000 customers, partners and technical experts are convening at SAPPHIRE® 2009 to discover how SAP and its thriving partner ecosystem are delivering IT solutions that help today’s best-run businesses achieve clarity in every area of their operations. SAP’s premier educational and networking event, SAPPHIRE is the one occasion where senior executives, business managers, and decision-makers can come together every year to explore how innovative business solutions foster long-term, profitable growth. SAPPHIRE 2009 is being held in Orlando, Florida, May 11-14. For more information, please visit www.sap.com/sapphire. Join the conversation via Twitter at #sapphire09.

Based on the success of last year’s events, SAP and the Americas’ SAP Users’ Group (ASUG) are co-locating their premier events in Orlando, where the 2009 ASUG Annual Conference takes place May 11-14.

In addition to SAPPHIRE 2009, SAP is also hosting SAP® World Tour 2009, a series of local events in more than 70 cities through Europe, the Middle East, Asia and Latin America. For more information, visit the SAP World Tour event page on sap.com.

Note to Editors:
Webcasts, announcements, media roundtables, keynote presentations and podcasts from SAPPHIRE 2009 will be available in the event’s virtual newsroom at: www.sap.com/about/newsroom/sapphire. To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high-resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 86,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.”

The SAP® BusinessObjects™ portfolio transforms the way the world works by connecting people, information and businesses. With open solutions that work in heterogeneous environments in the areas of business intelligence; information management; enterprise performance management; and governance, risk and compliance, the SAP BusinessObjects portfolio enables organizations to close the gap between business strategy and execution.

For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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i 2007 BusinessWeek Research Services Base: 675 US and European business executives and managers. Economist, ‘Enterprise Knowledge Workers Study; November, 2007