SAP World Tour 2009 Brings “Strategies for Success in the New Reality” to China

Global SAP Event Focuses on Harnessing the Power of Technology to Help China’s Best-Run Businesses Achieve Clarity and Thrive in the Current Business Environment

BeijingToday more than 500 customers, partners, influencers and prospects convened in Beijing for the launch of the mainland-China leg of the SAP World Tour’s 2009 edition. Over the next three months the SAP World Tour will also visit Qingdao on July 7th, Nanjing on July 14th, Shanghai on July 21st, Dalian on August 4th and Guangzhou on August 11th.

Mark Gibbs, President, SAP North Asia, who will deliver the keynote address in Beijing, explained, “SAP World Tour is a global event, but at every stop it addresses the unique needs of companies in that particular location. One of our most important markets, China is diverse enough that the challenges businesses face can vary from region to region. That’s why we’re stopping in six different cities to help customers, prospects and partners across China to explore how technology can help Best-Run Businesses become Clear Enterprises.”

“In today’s business environment our Customers need to see clearly, think clearly and act clearly to thrive. Gaining clarity and then acting upon it, both within their organisation and across their wider business network, ensures our Customers become Best-Run businesses,” he added.

Taking place in over 70 cities across more than 50 countries in Asia, Europe, and Latin America, the SAP World Tour is a premium business and technology event that has reached more than 240,000 customers, partners and influencers over the last five years, providing businesses with information on how SAP® solutions can help companies of all sizes successfully transform challenges into opportunities, becoming “Best-Run” businesses in the process. In Asia-Pacific Japan, the World Tour will cover 27 markets before concluding in Karachi, Pakistan on October 7.

“In the current market, organizations are challenged more than ever to strike the right balance between reducing costs and making the targeted investments which will ensure future success,” continued Gibbs. “The SAP World Tour 2009 provides business-oriented decision makers with valuable insights and best practices, to help them solve key business challenges. Attendees can look forward to networking opportunities, live demos of SAP solutions and hearing about recent customer successes.”

This year’s event will focus on the following topics:

  • Clear New World – outlining SAP’s new go-to-market strategy and point-of-view.
  • Seeing Clearly – highlighting the power of SAP Business Suite 7.
  • Thinking Clearly – focus on analytics and business intelligence, especially SAP BusinessObjects Explorer.
  • Acting Clearly – surviving the current market conditions with the SAP SME portfolio and Best-Run Now packages.
  • Customer Clarity – SAP CRM 7.0 and CRM in SAP Business All-in-One.
  • Industry Clarity – a specific industry focus for each market.

By participating in an interactive format that includes industry- and product-specific breakout sessions, SAP World Tour participants in China will learn how the SAP business software solution portfolio can help companies adapt more quickly to changing market needs, differentiate against tougher competition, execute growth strategies in an international environment and maximize results with existing resources, while continuing to concentrate on core business competencies and maintaining close customer relations.

In Beijing the panel discussions featuring senior SAP and customer executives, government representatives, analysts and editors and will focus on topics that are shaping the environment for businesses in China in fundamental ways. The first panel discussion will explore how to develop and maintain profitable sustainability, a key concern for larger enterprises in China, especially those from the utility, energy and heavy manufacturing industries. Panelists will include Vice President of China Information Society, and Member of the Advisory Committee for State Informatization, Mr. Gao Xinmin; Director of the SASAC Research Center, Mr. Li Baomin; Deputy General Manager of the China Utility Engineering Group, Mr. Yao Qiang; Chief Information Officer of Guangdong Nuclear Power Group, Mr. Pan Yinsheng; and Deputy Director of the Informatization Department of State Grid Corporation of China, Mr. Wang Jiye.

The second panel will focus on how Business Value Networks are transforming the operations of retail and consumer goods companies, among others. Panelists will include CEO of SAP China, Mr. Timothy Cheung; CIO of the Pharmaceutical Department of Johnson & Johnson APAC, Mr. Feng Taichuan; Deputy Chairman of Xin’ao Management and Informatization Committee and Vice President of XinAo Investment, Mr. Hu Xiaoming; Deputy Editor-in-chief of the Economic Observer, Mr. Wang Shengzhong; and Vice General Manager and Business Development Director of IDC China, Mr. Wilson Wan.

The local partners for SAP World Tour 2009 Beijing include Capgemini, IBM, Samsung SDS, PCITC, and PraxiSolution. Further SAP World Tour information for Beijing and the upcoming events in China can be found at http://www.sap.com/cn/worldtour09.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 86,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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