SAP World Tour 2009 Brings “Strategies for Success in the New Reality” to Singapore

Global SAP Event Focuses on Harnessing the Power of Technology to Help Singapore Best-Run Businesses Achieve Clarity and Thrive in the Current Business Environment

SingaporeToday SAP customers, partners, influencers and prospects will convene at the Four Seasons Hotel for the Singapore stop of the SAP World Tour – one of 27 stops in the Asia Pacific Japan (APJ) region.

Diane Fanelli, Senior Vice President of Industry Solutions Group for SAP Asia Pacific Japan, explains: “SAP World Tour is a global event, but at every stop it addresses the unique needs of companies in that particular region.”

“In today’s business environment our customers need to see clearly, think clearly and act clearly to thrive. Gaining clarity and then acting upon it, both within their organization and across their wider business network, ensures our customers become Best-Run businesses,” she added.

Taking place in over 100 cities spread across more than 50 countries in Europe, Asia, North America and Latin America, the SAP World Tour is a premium business and technology event which has reached more than 240,000 customers, partners and influencers over the last five years, providing businesses with information on how SAP® solutions can help companies of all sizes successfully transform business challenge into opportunity, becoming a “Best-Run” business in the process. In South East Asia, the World Tour will cover seven markets, starting in Bangkok, Thailand on July 2 and finishing in Karachi, Pakistan on October 7.

“In the current market, organizations are challenged more than ever to strike the right balance between reducing costs and making the targeted investments which will ensure future success. The SAP World Tour 2009 provides business-oriented decision makers with valuable insights and best practices, to help them solve key business challenges. Attendees can look forward to networking opportunities, live demos of SAP solutions and hearing about recent customer successes,” continued Fanelli.

This year’s SAP World Tour events will focus on the following topics:

  • Clear New World – outlining SAP’s new strategic initiative.
  • Seeing Clearly – highlighting the power of SAP Business Suite 7.
  • Thinking Clearly – focusing on analytics and Business Intelligence.
  • Acting Clearly – surviving the current market conditions with the SAP SME portfolio and Best-Run Now packages.
  • Customer Clarity – SAP CRM 7.0 and CRM in SAP Business All-in-One.
  • Industry Clarity – a specific industry focus for each market.

By participating in an interactive format; including industry- and product-specific breakout sessions, SAP World Tour Singapore participants will learn how the SAP business software solution portfolio can help companies adapt more quickly to changing market needs, differentiate against tougher competition, execute growth strategies in an international environment and maximize results with existing resources, while continuing to concentrate on core business competencies and maintaining close customer relations. Key SAP customers including Accenture and HSBC will also be joining the panel discussions to share their experience.

One of the highlights of the SAP World Tour is the Asia Leadership Dialogue, which SAP is bringing to each stop in partnership with the Platinum Circle – a private community of enterprises. The Asia Leadership Dialogue in Singapore features a keynote and discussion with Mr. Sunny G. Vergheses, Group MD and CEO from Olam, who will speak about “Leadership in a New Asia.”

Further SAP World Tour information can be found at http://www.sap.com.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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