Can be used for other PR 3

Makati, PhilippinesParco Supermarket is a household name in the Philippines having been in operation for 25 years. Well known for its friendly, simple and family-run style; the supermarket chain is a success story that Filipinos are proud of. It now has eight outlets located in Caloocan, Quezon Ave, Concepcion, Meycauayan, Pasig, Angono, Taytay and Nangka.

Nevertheless, Parco Supermarket finds the fast-moving retail business increasingly challenging. Not only does the supermarket chain face strong competition from mega-stores owned by large, international corporations; it also competes with many local, smaller convenient stores that have long been part of the Filipino lifestyle.

In 2005, Parco Supermarket implemented the SAP Business One, an integrated business management solution designed for small businesses, to enhance its operation, lower costs and become more competitive. SAP Business One allows Parco Supermarket to seamlessly integrate different applications, connecting its business to various stakeholders, branch offices, partners, and customers at any given time.

Acquiring SAP Business One through ANSI Information Systems Inc., one of SAP Philippines partners for SAP Business One, Parco Supermarket streamlined its operations across its three main branches in Metro Manila: its main office in Caloocan, its Marikina main administrative center, and the Quezon Avenue branch.

SAP Business One provides Parco Supermarket’s management with a clear view of business operation and inventory flow, and this allows for real-time decision making and improved cost control. “Keeping track of all the transactions among our main office, suppliers, and business partners is something that filing cabinets cannot accommodate,” commented Genevieve Ong, Parco Supermarket’s chief information officer.

“SAP Business One has given our personnel access to inventory details. They can even conduct price checks and stock transfers using their personal digital assistants (PDAs),” added Ong.

Ong also said that SAP Business One’s user-friendly features made it easy for Parco Supermarket staff to monitor and properly reference all transactions made with a particular supplier or business partner. This ensures that all system data are relevant at any given time. This is significant in the supermarket business as operators depend heavily on reliable information to make quick and accurate decisions. “Generating reports has been easy for the company staff, particularly those in our sales and marketing departments,” Ong further added.

Jennie Ligones, country manager of SAP Philippines, said, “Companies need to be agile especially in today’s new reality. This is particularly true for SMEs as they need to differentiate themselves against growing competition, and maintain appropriate growth in changing environments,”

“SAP Business One is an affordable small business management solution that best fits companies like Parco Supermarket, which has outgrown its legacy systems, and needs a single integrated solution that is quick to install, easy to use, simple to maintain and allows for management of the entire business,” added Ligones.

In addition, ANSI integrated Parco Supermarket’s point-of-sale system with SAP Business One, and developed add-on applications specially designed for supermarkets. ANSI and Parco Supermarket are also integrating the supermarket chain’s supplier database and system information with SAP Business One so that a loyalty campaign can be built round it.