SAP Reveals Solutions and Strategies to Drive Customer Business Growth at SAP® World Tour 2010 in Singapore

Singapore Event Showcases how Asian Businesses can be empowered for Profitable Business Growth

SINGAPORESAP customers, partners and representatives are coming together at the SAP® APJ World Tour 2010 in Singapore to hear how business software applications from SAP AG (NYSE: SAP) helps businesses run better.

Taking place in over 80 cities spread across more than 50 countries in Europe, Asia, North America and Latin America, the SAP World Tour is a premium business and technology event. In Asia Pacific Japan, the World Tour will cover 23 markets across the region, starting in Kuala Lumpur, Malaysia on July 8 and finishing in Shenzen, China on October 15. More than 300 participants attended the Singapore leg of the Tour.

“Companies in Singapore are now focusing on business growth, innovation and speed – today’s technologies allow businesses to connect with suppliers, serve customers and make financial decisions Anytime, Anywhere and from Any Device,” said Krish Datta, President of SAP South East Asia. “This year, the SAP World Tour features technologies which customers can adopt at their own pace, without disruption, giving them the edge on their competition by enabling their own corporate strategies.”

The event is designed to enable dialogue between influencers, customers and prospects – along with Partners and other members of the SAP ecosystem. Participants will learn how the SAP® solution portfolio can help companies evolve their IT landscapes – giving them a better view on how driving their business forward. This year’s event will focus on the following topics:

  • How customers can lead their industries as Best-Run businesses
  • Extending business software availability – On-premise, On-demand and On-device
  • Ensuring customers adopt innovation at their own pace
  • Facilitating new ways of working at the office through business insight and mobile devices
  • How the industry is being revolutionized with new developments such as in-memory computing and co-innovation with partners (thriving ecosystem)

Participants will have the opportunity to network with industry peers, experience live demos of SAP solutions and hear about recent customer successes. One of the highlights of the SAP World Tour is the Asia Leadership Dialogues 2010, which SAP is partnering with Platinum Circle across South East Asia including Malaysia, Singapore, Thailand and Philippines. The Asia Leadership Dialogues is a regional forum to showcase a selection of leaders from the private and public sector who are role models from Asia. In this year’s theme “Leading Asia’s Recovery”, leaders will address peers on how they are helping to steer their organizations out of the economic slowdown and steps to capitalize on the region’s recovery. The Asia Leaders speaking at the SAP APJ World Tour stops within Southeast Asia are:

  • Singapore: Mr. Tan Pheng Hock, President & CEO, Singapore Technologies Engineering Ltd
  • Malaysia: Tan Sri Radzi Mansor, Chairman of Kumpulan Fima Berhad
  • Thailand: H.E. Kiat Sittheeamorn, President of Thailand Trade Representative and a Deputy Prime Minister of Thailand
  • Philippines: Mr Erramon Aboitiz, President and Chief Executive Officer of Aboitiz Equity Ventures

“The economic crisis brought transformation in application adoption and delivery models, driving organizations to look at newer engagement models but remain selective on IT projects using project cost and return on investment as their key decision-making factors,” said Praveen Sengar, Research Manager of IDC’s Asia/Pacific Enterprise Application Software, Domain Research Group.

  The SAP World Tour offers customers and partners throughout the world a local event similar to SAPPHIRE® NOW, the annual international SAP customer conference. Further information on event dates and locations can found at the SAP World Tour event page on sap.com.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 97,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.