SingTel and SAP revolutionise business management for SMEs through the cloud

Business management and ERP on-demand and on-the-go, with up to 60% cost savings

SingaporeSingapore Telecommunications Limited (SingTel) and SAP today announced the launch of the subscription-based SAP® Business One hosted on SingTel PowerON cloud-based business management solution for small and medium enterprises (SMEs). The solution gives SMEs the freedom to streamline and manage their sales, customer relationships, inventory, business processes and operations on-the-move via internet-enabled smartphones, tablets and PCs.

Powered by SingTel’s cloud computing capabilities, the solution is offered on a monthly subscription basis. SMEs do not need to make upfront investments in equipment and can avoid the ongoing costs of managing and maintaining complex systems and hardware. This allows them to save up to 60% on their operating costs and reduces the set-up time from months to days. (See Annex 1 for detailed cost calculation). Companies can then make the most of their scarce resources and focus on their core business activities. In addition, they pay only for what they use and enjoy the flexibility to scale their requirements on-demand to meet immediate business needs.

Key features:

  • Mobility Manage customers, inventory and sales information and carry out approvals on-the-move via smartphones, tablets and PCs.  Saves time and boosts productivity.
  • Business management – Automate, integrate, and manage all business processes.
  • Warehouse and production management – Manage inventory across multiple warehouses, track stock movements, and manage production orders based on material requirements planning.
  • Customer relationship management – Grow customer profitability and increase customer satisfaction with effective sales and opportunity management, and after-sales support.
  • Purchasing – Automate procurement processes from purchase order to vendor invoice payment.
  • Intelligence and Reporting on the Go –Act on instant and complete information with comprehensive, real-time reports with award winning SAP® Crystal solutions.

Mr Bill Chang, SingTel’s Executive Vice President of Business Group, said: “SingTel is excited to work with SAP to offer Singapore SMEs a truly world-class business management solution that will help them gain a vital competitive edge.”

“By bringing together fixed, mobile and cloud technologies, we enable SMEs to run their operations seamlessly from any location, at any time and on any device they choose. This allows them to improve their productivity, increase business agility and reduce their operating costs significantly. This is the power of fixed mobile cloud convergence unleashed, and we have many more ground breaking innovations to come,” he said.

Mr Tim Moylan, SAP Southeast Asia President, said: “We are delighted that SingTel is the first telecommunications provider in Asia to deliver the SAP Business One solution through the cloud. The solution will transform how SMEs conduct their businesses anytime, anywhere. Singapore’s time is now. The market is at the cusp of change. Mobility and cloud are more than just buzzwords but are starting a real revolution in business information technology.”

Moylan further added, “SMEs need to be empowered with innovations like mobility, on demand services and cloud solutions, so that they can keep their costs low, steadily grow their business and stay ahead of the competition.”

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Cost savings calculation (based on estimated costs for 1 year)

Traditional ‘on-premise’ deployment
(5 users)

SAP Business One on SingTel cloud
(5 users)



Set up cost:


Hardware and Operating system:


5-user subscription for 1 year:






Set-up costs:








Total cost:


Total cost:






SingTel media contact:
Dylan Tan
Senior Corporate Communications Manager
Phone: +65 6838 8772
Mobile: +65 9781 9250
Email:   dylantan@singtel.com

SAP media contact:
Jennifer Alejandro                                       
Director of Global Communications for South East Asia
SAP Asia Pacific Japan
Phone: +65 6664 4555
Mobile: +65 9088 0215
Email: jennifer.alejandro@sap.com

About SingTel

SingTel is Asia’s leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia and Africa with 416 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. It also has a network of 35 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 172,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably.  For more information, visit www.sap.com.