Customer Demand Increases for Mobile, Analytics and SAP HANA In-Memory Database Solutions
Singapore — SAP today announced third quarter 2012 Software Revenue growth of 12% while Software and Software Related Services Revenue grew 16% in Asia Pacific Japan (APJ). This extends SAP’s track record of double-digit growth in the region to 11 successive quarters.
“We have maintained our consistent track record of growth in the APJ region, with Database, Technology and Analytics making up 40% of our revenue mix. Japan and China grew 36% and 43% respectively. This quarter, we saw more customers harness the power of in-memory computing to deal with the surge of mobile devices and data volume in the enterprise,” said Steve Watts, President, SAP Asia Pacific Japan.
Adoption for SAP’s new innovation categories increased in Q3: Mobile revenue growth was phenomenal at 111%, with China and Southeast Asia reporting triple-digit growth. All regions achieved market-creating revenue growth in Analytics and HANA. In particular, strong performance in Analytics from China, ANZ, Korea and India contributed to regional growth of 36% for this solution area. Solid growth in the public sector, banking, auto, high tech and retail industries also contributed to the third quarter results.
“Our customers value our dedication to their needs and success. Organizations in APJ like HDFC Bank (India), Transfield Services (Australia) and Zoomlion (China) are shifting their IT spending to SAP because it helps them run better. SAP customers want choice when it comes to partnering with companies best suited to their needs. Our ecosystem and channels investment in APJ has resulted in strong indirect sales growth of 45% revenue growth year-on-year and 51% growth in the number of SAP-certified professionals as an increasing number of partners and service providers deliver Applications, Analytics, Cloud, Mobile, Database and Technology solutions to more customers across the region.”
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