SAP Bolsters Asia Pacific Ecosystem with New Co-Innovation Lab in Singapore

Based in Asia’s regional innovation hub, the new lab will collaborate with partners and customers on solutions for the mobile and real-time business networks

SINGAPORESAP AG (NYSE: SAP) today announced the opening of the fourth SAP Co-Innovation Lab (COIL) in Asia Pacific charged with accelerating co-innovation within the SAP partner ecosystem. Part of the company’s global R&D network, the SAP Co-Innovation Lab in Singapore offers a hands-on environment for SAP, partners and customers to work together on current and future technologies, helping organizations in the Asia Pacific region to increase competitive advantage and improve efficiencies. The facility’s efforts focus on major technology trends such as cloud computing, mobility, big data analytics and in-memory computing. Co-Innovation Lab Singapore is located at SAP’s Asia headquarters in Singapore. It joins a global network of existing co-innovation facilities in Palo Alto (California, USA), São Paulo (Brazil), Walldorf (Germany), Moscow (Russia), Bangalore (India), Shanghai (China) and Tokyo (Japan).

“Co-Innovation Labs help our customers to get accelerated value from the latest innovation and technology through our ecosystem. SAP is an open innovator and our commitment to expand partner innovation is evidenced by the establishment of the fourth Co-Innovation Lab in Asia Pacific Japan. This investment will help to accelerate co-innovation within the SAP ecosystem and create a vibrant network of companies with expertise in SAP solutions throughout the region,” said Bronwyn Hastings, Senior Vice President, SAP Ecosystem & Channels, Asia Pacific Japan.

SAP Co-Innovation Lab Singapore is supported by key technology partners Cisco, Intel, NetApp and VMware. Each company provided its latest generation of hardware and software products to the facility’s computing center, which operates its own private cloud as well as the SAP HANA in-memory platform. The computing center is used to simulate different technology environments in the course of developing new solutions and the lab’s flexible environment allows customers and partners to incorporate additional technology as part of their innovation process. Through collaborations in the center, SAP and its partners may develop solution prototypes geared towards today’s most pressing business needs and opportunities.

“Singapore has long been a hub for commerce in the Asia Pacific, and as the region heightens its profile on the global stage, it is increasingly viewed as a center for innovation. Today, this shift is apparent in the vibrant entrepreneurial scene that has made Singapore a hotbed for start-ups. We now have other governments in Asia looking at Singapore and trying to emulate the equation,” said Kowshik Sriman, Managing Director of SAP Singapore. “SAP is committed to growing Asia Pacific’s technology ecosystem with this new lab in Singapore. We anticipate the new lab will evolve into a nexus of activity in the community for those who want to create innovative, next-generation business solutions.”

Co-Innovation Lab Singapore has already helped Singapore-based startup ZelRealm Interactive improve their solution. They developed Sogamo to help game developers optimize and better monetize their online games based on information like player behavior. During development, one of the challenges was the results were dated because the analytics could take an entire day to run due to the vast complexity of many multiplayer games. After working in the Co-Innovation Lab, they incorporated the SAP HANA real-time memory platform in order to cut the delay from hours to seconds. Now ZelRealm can offer more accurate monetization analytics to game developers.

YFind Technologies, a Singapore-based company, is collaborating with SAP R&D and SAP Co-Innovation Labs to build a product that enables mobile shopping and checkout in retail stores and creates a social network in the supply chain in order to personalize offers and sense demands from customers in real-time for upstream suppliers. The product features include indoor positioning, in-store foot traffic analytics, and video content analytics all aimed at providing means for brick-and-mortar stores to connect to the hearts and minds of visiting customers. SAP R&D, SAP COIL and YFind will collaborate with local retailers and technology entrepreneurs to bring these technologies into daily use in order to enhance customer experience and improve business competitiveness.

“As a truly global network, SAP Co-Innovation Lab will leverage expertise from around the world in order to facilitate co-innovation in an optimal way here in Singapore,” explained Dr. Axel Saleck, Vice President and Head of Global SAP Co-Innovation Lab Network. “While each lab provides infrastructure, tools and expertise to prototype innovative ideas and create full-scale product prototypes, it is the orchestration among the labs and their co-location with SAP R&D or major SAP field offices, that brings along unique benefits for companies who strive to innovate at the cutting edge and extend their current market reach. Singapore is a center of attraction for such companies and therefore the perfect place for the new SAP Co-Innovation Lab.”

Supporting Partner Quotes

“As SAP’s Co-Innovation Partner of the Year, Cisco is honoured to co-sponsor the Co-Innovation Lab at SAP’s Asia Pacific Japan headquarters in Singapore. This gives us the unique opportunity to demonstrate to customers the tight alignment between SAP and Cisco, and to show how our co-developed solutions – Precision Retail, IT Process Automation, Digital Mining and Cisco Jabber for SAP CRM – can help us to move towards Cisco’s vision of the Internet of Everything,” said Irving Tan, Vice President, ASEAN, Cisco.

“COIL enables the orchestration of ecosystem resources to jointly build advanced solutions for customers. For instance, the collaboration on SAP HANA with SAP in-memory computing technology has proven to provide optimized performance and reliability on Intel architecture, specifically the Intel Xeon processor E7 family. The collaboration, together with COIL partner companies, will offer customers real-time intelligence to drive their business forward,” said Jane H. McCarthy, Director of Software and Services Marketing, Intel Asia Pacific

“An agile IT infrastructure is the cornerstone of success in today’s dynamic and connected business environment,” said Krishna Arani, Vice President, Channels and Marketing, NetApp Asia Pacific. “Deeper integration between NetApp storage and data management technologies and SAP solutions such as SAP NetWeaver and SAP HANA will allow our mutual customers to build a reliable, high-performance foundation for faster business decision making.”

“SAP and VMware provide customers with market-leading scalable, flexible infrastructure solutions with automated management tools, services, and support to accelerate and simplify their Journey to Cloud Computing,” said Brian Higgins, Director, Partners and Alliances for VMware in ASEAN. “The opening of the new Co-Innovation Lab in Singapore will see SAP and VMware further expanding our partnership, enabling our mutual customers to unleash the benefits of pervasive virtualization and cloud computing and achieve business transformation via IT transformation.”

For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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