SAP Names Grace Ho Head of Marketing for Asia Pacific Japan to Further Grow Footprint in the Region

SingaporeAs SAP (NYSE: SAP) continues to grow and invest in its Asia Pacific Japan operations, the company today announced the appointment of a new Head of Marketing for Asia Pacific Japan who has been tasked with further growing the company’s marketing footprint. Based in Singapore, Grace Ho assumes responsibility for SAP’s marketing, advertising, brand management, digital and social media across the region, effective immediately.

Grace Ho will lead the regional marketing team in supporting sales goals across SAP’s portfolio while executing industry & solutions marketing, customer events, strategic sponsorships and integrated advertising and social media campaigns, among other roles. As SAP continues to distinguish itself as a market leader in Asia Pacific Japan, Ho’s 18 years of sales and marketing experience in IT software, services and hardware will be a critical asset in further driving the company’s business forward.

“A large and diversified region, Asia Pacific Japan requires its vast range of markets to be approached in different ways,” said Grace Ho. “There is much opportunity for growth in the region and it is important that we continue to bring the SAP story to larger and broader audiences as we aim to help businesses run better and improve people’s lives.”

Ho joins SAP from Motorola Solutions Singapore, where she jointly served as both Country President and Head of Sales for the Asia Pacific region. During her four years at Motorola, she held several senior-level sales and marketing positions and earned a reputation for delivering results in competitive markets. Prior to joining Motorola, Ho spent 10 years at Microsoft, with roles including Worldwide Product Management in the Mobile Communications Business Group and Asia Pacific Marketing Director for Enterprise Solutions. She previously also worked with HP and Compaq.

Ho holds an MBA from the Australian Graduate School of Management and a Bachelor of Science degree in Microbiology and Biochemistry from the National University of Singapore. She speaks English, Mandarin, Cantonese, Hokkien and some Japanese.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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Fan Tan, +65 6664 4416, fan.tan01@sap.com