SAP Database & Technology and Cloud are major drivers of the company’s success in the region
SINGAPORE — SAP AG (NYSE: SAP) continues to see strong growth in Southeast Asia, an important region for the company. This market enjoyed double-digit percentage growth in Q3 FY13 (YoY), as Cloud and SAP Database & Technology continued to be major growth drivers for the company.
With a cloud revenue run rate of more than €1 billion and a subscriber base of approximately 33 million users, SAP is now the world’s second-largest cloud company and continues to lead the shift to cloud and in-memory computing. The accelerating customer adoption of SAP’s cloud solutions in Southeast Asia is demonstrated by a number of noteworthy customer wins. In particular, Sunway Construction SDN BHD (Malaysia), Thaioil Group (Thailand) and Atlantic Gulf & Pacific Company, Inc. (The Philippines) signed deals with Ariba, an SAP company and a leading cloud-based business commerce network.
In addition, SAP Database & Technology recorded outstanding double-digit growth in the third quarter in Southeast Asia. This market category includes products such as SAP HANA, the industry standard for in-memory technology, as well as SAP Sybase Adaptive Server Enterprise, SAP Sybase IQ, SAP NetWeaver ™, SAP Information Management.
“Demand for our solutions in Southeast Asia continues to be strong in spite of macroeconomic challenges brought about by a slowdown in China and global market headwinds,” said Francois Lancon, President and Managing Director, SAP Southeast Asia. “Our performance reflects the strength of our broad solutions portfolio, particularly in Cloud and in our industry-leading SAP HANA computing platform.”
Francois Lancon, who was appointed to his current role in April 2013, has had an immediate impact on the company, delivering greater business value and helping businesses across Southeast Asia to run better. Responsible for business strategy development and operations for SAP across Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Pakistan and other emerging markets, his leadership has helped SAP to grow at a double-digit rate for consecutive quarters in Southeast Asia since he joined.
In addition to growth in its Database & Technology and Cloud market categories, SAP saw strength this quarter in e-commerce. hybris, an SAP company and the world’s fastest-growing commerce platform provider that enables companies to unify customer interactions and transactions across products, brands, geographies and communication channels, also saw momentum in Southeast Asia with key customer wins in Indonesia and Singapore. Consumer behavior is rapidly changing as smartphone penetration continues to grow. This is leading to the imminent adoption of omni-commerce strategies by customers in the retail, consumer products, telco and wholesale distribution industries, and hybris helps businesses to take advantage of this trend.
“Our acceleration plan for the region is bearing fruit and this is being reflected in SAP’s strong performance in Southeast Asia,” said Lancon. “We had strong execution this quarter and are well positioned to further leverage our strength in Cloud, in-memory and commerce solutions.”
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