SAP Database & Technology and Cloud are major drivers of the company’s success in the region
SINGAPORE — SAP AG (NYSE: SAP) continues to see strong growth in Southeast Asia, an important region for the company. This market enjoyed double-digit percentage growth in Q3 FY13 (YoY), as Cloud and SAP Database & Technology continued to be major growth drivers for the company.
With a cloud revenue run rate of more than €1 billion and a subscriber base of approximately 33 million users, SAP is now the world’s second-largest cloud company and continues to lead the shift to cloud and in-memory computing. The accelerating customer adoption of SAP’s cloud solutions in Southeast Asia is demonstrated by a number of noteworthy customer wins. In particular, Sunway Construction SDN BHD (Malaysia), Thaioil Group (Thailand) and Atlantic Gulf & Pacific Company, Inc. (The Philippines) signed deals with Ariba, an SAP company and a leading cloud-based business commerce network.
In addition, SAP Database & Technology recorded outstanding double-digit growth in the third quarter in Southeast Asia. This market category includes products such as SAP HANA, the industry standard for in-memory technology, as well as SAP Sybase Adaptive Server Enterprise, SAP Sybase IQ, SAP NetWeaver ™, SAP Information Management.
“Demand for our solutions in Southeast Asia continues to be strong in spite of macroeconomic challenges brought about by a slowdown in China and global market headwinds,” said Francois Lancon, President and Managing Director, SAP Southeast Asia. “Our performance reflects the strength of our broad solutions portfolio, particularly in Cloud and in our industry-leading SAP HANA computing platform.”
Francois Lancon, who was appointed to his current role in April 2013, has had an immediate impact on the company, delivering greater business value and helping businesses across Southeast Asia to run better. Responsible for business strategy development and operations for SAP across Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Pakistan and other emerging markets, his leadership has helped SAP to grow at a double-digit rate for consecutive quarters in Southeast Asia since he joined.
In addition to growth in its Database & Technology and Cloud market categories, SAP saw strength this quarter in e-commerce. hybris, an SAP company and the world’s fastest-growing commerce platform provider that enables companies to unify customer interactions and transactions across products, brands, geographies and communication channels, also saw momentum in Southeast Asia with key customer wins in Indonesia and Singapore. Consumer behavior is rapidly changing as smartphone penetration continues to grow. This is leading to the imminent adoption of omni-commerce strategies by customers in the retail, consumer products, telco and wholesale distribution industries, and hybris helps businesses to take advantage of this trend.
“Our acceleration plan for the region is bearing fruit and this is being reflected in SAP’s strong performance in Southeast Asia,” said Lancon. “We had strong execution this quarter and are well positioned to further leverage our strength in Cloud, in-memory and commerce solutions.”
About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
2013 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.
Follow SAP on Twitter at @sapnews.
For more information, press only:
Selina Yeo, T + 65 6664 4436 / M + 65 8139 0120, selina.yeo@sap.com
Cedric Vanhaver, T + 852 2111 5853 / M + 852 6383 4593, cedric.vanhaver@fleishman.com
