SAP Enhances 2014 Extreme Sailing Series with Improved Analytics, Deeper Insight

SAP NEWSBYTEIn the eighth year of the global circuit, SAP AG (NYSE: SAP) will continue to enhance the Extreme Sailing Series in 2014. As the Official Technical Partner of the Series and title sponsor of the SAP Extreme Sailing Team, the company has continuously improved the experience for fans and pushed sailors to perform like never before. This year, SAP will deliver enhanced analysis tools both pre- and post-race, offering sailors, media and fans greater insight into the on-water action than previously available.

“SAP is proud to work with the Extreme Sailing Series and SAP Extreme Sailing Team to deliver cutting-edge innovations,” said Stefan Lacher, head of Technology, SAP Sponsorships. “We are committed to transforming the sport of sailing globally by developing tools that help sailors optimize their performance, bring fans closer to the action and enable media and broadcasters to provide better informed commentaries.”

In addition to tools already delivered to the Series through sailing analytics, SAP will offer new features in 2014 that deliver detailed insights into the critical pre-start phase of races. Feedback from sailors showed that a more efficient approach was required to evaluate pre-start performance. As in Formula One, Extreme Sailing races are often decided before the start signal — how a team positions itself on the start line can determine the results of the race. The new analysis options feature key start line parameters, including length, angle to wind, favored side and advantage, all in real time. A live leaderboard will also display statistics such as countdown to the start of the race, distance to start line, position where the line has been crossed and start tack.

For the first time, SAP will provide post-race automated reports, which can be tailored to individual requirements and have the ability to break the data down to supply. For instance, an overview of a year, a specific team, an Act, a day or even a certain race can be made available. This important development will help teams and the media in particular to review and compare specific moments in the Series in an easily consumable format.

“As a team, we are committed to continuously improving our performance,” said Jes Gram-Hansen, co-skipper, SAP Extreme Sailing Team. “Like SAP, we also strive to improve the sport for all involved and have worked closely with SAP to develop enhanced performance analysis features for the 2014 Extreme Sailing Series. This year is set to be one of the most exciting and competitive line-ups in the history of the Series, and with our new crew, new boat and the improved performance analysis, we are confident that we can challenge for the title.”

The SAP Extreme Sailing Team returns to the circuit with a new race team line-up for its third year. Thierry Douillard (FRA) and Peter Wibroe (DEN) join co-skippers Rasmus Kostner (DEN) and Jes Gram-Hansen (DEN) with Bowman Nicolai Sehested (DEN) aboard the SAP Extreme 40 catamaran, with a striking new livery that will be revealed at Act 1 of the Series in Singapore.

The 2014 Extreme Sailing Series will feature nine international teams. Dean Barker and Emirates Team New Zealand will join the fleet, as well as the J. P. Morgan BAR team, skippered by 2013 America’s Cup winner Sir Ben Ainslie. The first Act of the 2014 Extreme Sailing Series kicked off on Marina Bay, Singapore, on February 20.

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews and @SAPSports.

Media Contacts:

Selina Yeo, SAP, +65 6664 4436,

Jeanette Tan, SAP, +65 6664 4535,