SAP Marks 25 Years in Asia Pacific with Expanded Commitment to Innovation and Skills Development

  • SAP Innovation Center in Singapore will focus on Smart Cities, Industry 4.0, Healthcare and Digital Consumer research areas

  • Expands university partnerships to nurture young talent in technology

SingaporeSAP SE (NYSE: SAP) today announced its plans to expand innovation capabilities in Singapore with an SAP Innovation Center by the end of 2014, focusing on delivering breakthrough innovations around Smart Cities, Industry 4.0, Healthcare and Digital Consumers.

In an increasingly networked economy powered by smart devices, the SAP Innovation Center aims to foster local economic opportunities by identifying untapped market and customer needs and creating new innovative, user-centric products. This involves co-innovation with SAP customers and partners as well as research collaboration with local universities. Further fuelling the startup ecosystem, the center will provide local startups with the latest technologies and offer market access to expand their reach.

“While our technology is very sophisticated, it actually delivers a dramatically simplified IT landscape that benefits our customers,” said Mr. Rob Enslin, Executive Board Member and President of Global Customer Operations at SAP. “It ties in with our “run simple” philosophy, which includes simplifying our products and by extension, makes it easier for customers to take advantage of SAP technologies. In line with our vision to improve lives, this SAP Innovation Center will deliver a constant stream of innovative software solutions to tackle the great challenges of our time.”

“Asia Pacific is a fast-growing region. We are now entering the era of Internet of Things with the rapid growth of smart, connected devices and systems to meet the changing demands of today’s consumers. As we embrace a networked, technology-driven innovative economy, we will focus on accelerating industry growth in public services, healthcare, financial services and retail,” said Ms. Adaire Fox-Martin, President of SAP Asia Pacific Japan. “Building on our 25-year presence in the region, we look forward to continued commitment and close collaboration with customers, partners, governments and universities throughout Asia Pacific, to drive innovation and skills development.”

The SAP University Alliances program opens up the world of SAP to more than 1,800 universities in more than 80 countries worldwide, and aims to develop highly qualified graduates with critical skills for the 21st century workforce. Annually, over two thousand tertiary students in Singapore benefit from this program.

The Singapore Economic Development Board (EDB) welcomed SAP’s expanded presence in Singapore which helps to reinforce the country’s position as a digital innovation capital for companies and industries. Quek Swee Kuan, Deputy Managing Director at EDB said: “For 25 years, SAP has been a key partner to Singapore in its contribution to the ICT industry. By providing co-innovation opportunities, the new Innovation Centre will enable companies to pursue their desired digital transformation strategies from Singapore. This builds on SAP’s active talent development efforts to leverage the capabilities of Singaporean students and researchers, and marks a deepening of our partnership.”

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 263,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

For press information only:

Jeanette Tan, SAP Asia Pacific Japan, +65 6664 4535, jeanette.tan@sap.com, GMT +8

Jennifer Alejandro, SAP Asia Pacific Japan, +65 6664 4555, jennifer.alejandro@sap.com, GMT+8