SAP Appoints Conglomerate Sales Leader Verena Siow as Managing Director for Indochina

SAP Managing Director for Indochina - Thailand, Myanmar, Cambodia, Laos, Bhutan and Maldives - Verena Siow
SAP Managing Director for Indochina – Verena Siow

Bangkok, Thailand August 17, 2018SAP SE (NYSE: SAP) today announced the appointment of Verena Siow as Managing Director for SAP Indochina. In this new role, Verena will be responsible for scaling the business across Thailand, Myanmar, Cambodia, Laos, Bhutan and Maldives. She will report directly to Claus Andresen, President and Managing Director of SAP Southeast Asia.

An accomplished leader with more than 21 years in sales, business development and start up experience in the technology sector across Asia Pacific, Verena has been with SAP for almost 7 years in diverse management roles. Prior to her appointment as Managing Director of SAP Indochina, Verena was most recently Managing Director of Strategic Conglomerates for SAP Southeast Asia. In this role, she drove the Go-To-Market strategies and the business for the top Conglomerates across Southeast Asia with the vision to build sustainable relationships and transformation roadmaps with these lighthouse customers. Under her leadership, the Strategic Conglomerates team has built executive-level partnerships and innovation roadmaps with the largest family owned conglomerates.

Commenting on the appointment, Claus Andresen, President and Managing Director for SAP Southeast Asia said: “The Indochina region is a highly diverse yet major economic performer with an openness towards modernizing industries and innovation. Thailand 4.0, for example, is leading the charge in creating a value-based economy driven by technology, innovation and creativity. This kind of openness is what makes us at SAP completely adamant in helping these countries thrive in the digital economy.

“SAP has been in Thailand for 23 years where we began serving the manufacturing industry and later expanded to helping more than 25 industries run better. Today, several Thai industry leaders trust SAP to manage their business processes and continuously thrive in the dynamic business environment.”

“The Indochina region is a vast, diverse and prosperous economic growth area. Almost every industry from agriculture to retail are fertile prospects,” states Verena Siow, SAP Indochina’s new Managing Director. “With Thailand 4.0’s welcoming stance towards technology driving their economy, I am thrilled to get the ground running on how SAP can support Thailand’s innovation goals. At the same time, all the rest of the countries in Indochina are coming into their own and I believe technology can even help these countries leapfrog to progress and be at par with the growth levels in Southeast Asia. Our purpose at SAP resonates well in helping these countries run better and improve the lives of their citizens.”

As the first female managing director of SAP Indochina, Verena is also passionate to encourage more participation of women in STEM (science, technology, engineering and mathematics).

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