YANGON, Myanmar — SAP Southeast Asia (NYSE: SAP) today announced the inauguration of its new office in Yangon. The opening of SAP’s eleventh office in the Southeast Asian region underpins its growth objectives in the Association of Southeast Asian Nations (ASEAN) bloc to support more intelligent enterprises who can thrive in the fourth industrial revolution. SAP’s investment in Myanmar is part of the company’s goal to strengthen relationships with customers and business partners.
With the opening of the new office, SAP will set up teams focusing on sales, marketing and partner operations to support customers and partners in Myanmar. SAP sees great potential in Myanmar, one of the world’s fastest growing economies with a large young population, rising incomes, and expanding middle class. SAP seeks to help Myanmar’s private sector leap frog to better technology and help Myanmar businesses become more competitive within the region.
“Opening SAP’s office in Yangon shows our confidence in the country’s rapid growth and its rising technology capability in the region,” said Claus Andresen, President and Managing Director of SAP Southeast Asia. “SAP is already the enterprise application software of choice among more than 120 customers in Myanmar. With this kind of trust given to us, we believe that we can do more to help both conglomerates and SMEs to become intelligent enterprises, as well as continuing our support in harnessing technology to create positive social impact.”
One of the investments SAP made in the country was through social impact projects such as the inclusion of leading university students in the ASEAN Data Science Explorers (ADSE), which aims to include ASEAN national tertiary students in a competition on how to best use data analytics to create meaningful solutions. Analytics training sessions were held this year at the Yangon Technological University and University of Computer Studies in Yangon, educating more than 40 lecturers and 200 students in SAP Analytics Cloud.
In addition, SAP has supported nonprofit organizations in Myanmar through SAP’s Social Sabbatical, a program sponsored by SAP’s Corporate Social Responsibility initiative that allows promising SAP talents to volunteer onsite with nonprofit organizations to help them further develop their business plans, organizational structures and technological capabilities.
SAP has been present in Myanmar since the end of 2017 and is the enterprise application of choice for companies in wholesale distribution, consumer products and professional services. Major customers included Myanmar Posts and Telecom and City Mart Holdings.
Verena Siow, Managing Director for SAP Indochina, was present at the event and has expressed optimism in the launch. “We at SAP really look forward to helping Myanmar’s private sector businesses, whether they are large enterprises or SMEs, to run better,” says Siow. “We launch in Myanmar still armed with SAP’s 45-year old purpose where we will look at ways on how technology can improve the lives of citizens.”
To meet the growing demand for Information Technology professionals in Myanmar, SAP promotes knowledge sharing through its SAP University Alliances Program. Under this program, SAP has initially collaborated with University of Computer Studies Yangon in Myanmar and aims to onboard more universities.
SAP is the world’s largest provider of enterprise application software, serving more than 404,000 customers in 180 over countries and generated total revenue of 23.77 billion Euros for FY2017.
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