SingEx Selects SAP to Drive Global Finance Transformation

SINGAPORE SAP Southeast Asia (NYSE: SAP) announced today that SingEx Holdings Pte Ltd (SingEx) will be using SAP S/4HANA Cloud to help drive the transformation of its global finance operations as the company continues to grow across international markets. By providing SingEx with an end-to-end view of the customer lifecycle and enterprise processes, SAP’s best in class software solutions will help SingEx build a robust Global Finance System that will support its expansion into China, United Kingdom, India and Southeast Asia.

The global Meetings, Incentives, Conventions and Exhibitions (MICE) Market is projected to reach US$1,439.3 billion in 2025, and in Asia Pacific alone, the industry is expected to grow at a CAGR of 8.6% to reach US$441.1 billion of revenue by 2025[1]. With a portfolio of award-winning trade conferences and exhibitions such as the world’s largest Singapore FinTech Festival and Industrial Transformation ASIA-PACIFIC – A HANNOVER MESSE event,, SingEx has embarked on a digital transformation journey to drive efficiencies and develop new go-to-market strategies as it looks to capitalize on the growth potential of the global MICE market.

As part of this digital transformation journey, SingEx is working with SAP to build an adaptable and scalable Global Finance System to support the diverse requirements of the different markets the company is expanding into. Powered by SAP’s superior solution S/4HANA along with SAP Cloud Platform, SAP Analytics Cloud and Opentext Cloud, SingEx’s Global Finance System will support the swift development on more comprehensive planning models, driving better insights and improved decision making. SAP’s solution will also feature planning, business intelligence, predictive analytics and machine learning capabilities, providing SingEx with future-proof technologies and a system architecture that will support the company’s growth ambitions.

“Through this collaboration, SingEx is currently developing a longer-term digital roadmap that includes the extension of services and integration with our ecosystem of front-end sales, marketing and fulfilment systems. SingEx is also exploring solutions for F&B services, data management, analytics and warehousing solutions,” said Mr Rizwan Hazarika, Chief, Digital and Technology Office, SingEx Holdings.

“Technology has become a key differentiator in an increasingly competitive global MICE market. As a leader in this space, it may be critical for SingEx to harness technology to differentiate its offerings so the company continues to stay ahead of the curve.” said Khor Chern Chuen, Managing Director, SAP Singapore. “Our collaboration with SingEx will build a strong digital core for the company, helping it transition into an intelligent enterprise where data is transformed into actional insights. This helps SingEx to scale and transcend borders, forging a new growth path for a digital future.”

“With the successful roll-out of the first SAP S/4HANA Cloud implementation in Singapore and its overseas subsidiaries, SingEx moves closer to full digitalisation and achieves actionable insights across the business, creating value for our internal and external stakeholders. Strategic adoption of leading technologies and digital initiatives at SingEx Holdings will continue to drive better decision making through the use of analytics and to bolster data governance and reporting,” said Mr Desmond Goh, Chief Financial Officer, SingEx Holdings.

Mr. Aloysius Arlando, CEO of SingEx Holdings (seated) and Mr. Khor Chern Chuen, Managing Director, SAP Singapore (standing).

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About SingEx Holdings

The SingEx Group comprises four closely linked companies that collectively provide a comprehensive range of integrated solutions for venue management and consultancy, exhibition and conference concept development and organising services; and international trade event related ventures. The companies under the group are subsidiaries of SingEx Holdings which is wholly owned by Temasek Holdings, one of Singapore’s largest investment holding companies.

Its events arm, SingEx Exhibitions, owns, develops and manages a series of new-to-market trade exhibitions and conferences in Singapore and key emerging markets. The events span across various industries including urban solutions, logistics, information technology, healthcare and commodities.

SingEx Venues specialises in the management of Meetings, Incentives, Conventions and Exhibitions (MICE) facilities and has been managing the Singapore EXPO Convention and Exhibition Centre since 1999, and its convention wing, MAX Atria, since 2012. The venues host more than 600 events and attract over six million visitors annually. For more information, log on to www.singex.com.

For more information, press only:
Iris Yeo, SAP Singapore, +65 9758 3782 | iris.yeo@sap.com, SGT
Leonard Chng, +65 6424 6389 | +65 9297 5740, Leonard.Chng@fleishman.com, SGT
Esther Faith Lew, +6403 2203 | +65 9759 7513, esther.lew@singex.com, SGT