As retailers gather for NRF 2025: Retail’s Big Show Asia Pacific, there is anticipation surrounding the newest advancements in retail technology. SAP announced the expansion of its SAP S/4HANA Cloud, public edition for retail, fashion and vertical business to additional countries. Building on its successful general availability launch earlier this year, including Australia, India, New Zealand and Singapore, the solution will be available in additional countries in the Asia Pacific region including Indonesia, Malaysia, Philippines, South Korea and Thailand in the second half of 2025.  

This expansion, announced at one of the retail industry’s premier events in the APAC region, marks a significant milestone in SAP’s commitment to empowering retailers across Asia Pacific with cutting-edge cloud ERP technology. The SAP S/4HANA Cloud, public edition for retail, fashion and vertical business offers a comprehensive suite of capabilities designed to help businesses navigate the complex and rapidly evolving retail landscape. 

“This expansion shows our strong commitment to supporting retailers with the resources they need to succeed in a rapidly changing market,” said Achim Schneider, Global Head Retail Solutions at SAP. “Announcing this at NRF 2025: Retail’s Big Show APAC is particularly meaningful, as it enables us to engage directly with industry leaders and showcase how our cloud ERP technology helps retailers drive agility, efficiency, and better customer experiences.” 

The expansion enhances SAP’s existing presence in the Asia Pacific retail market. Localised for additional APAC countries, SAP is well-positioned to support a diverse array of retailers, encompassing rapidly growing e-commerce startups and established brick-and-mortar chains seeking to digitise their operations. 

Attendees at NRF 2025: Retail’s Big Show Asia Pacific can visit the SAP booth #807 to experience live demonstrations of the solution and speak with SAP experts about implementation strategies tailored to their specific markets. 

As part of its ongoing commitment to innovation in the retail sector, SAP continues to invest in helping retailers enhance customer experiences and streamline operations. 

Retailers interested in learning more about SAP S/4HANA Cloud, public edition for retail, fashion, and vertical business and its availability in Asia Pacific can learn more at sap.com/retail.