Following the release of the company’s global earnings on July 22, SAP has announced multiple new Business AI customers and go-live implementations across Asia Pacific over the last quarter.
Commenting on the AI momentum, President of SAP Asia Pacific, Simon Davies, said, “SAP’s Q2 financial results confirm APAC organizations are quick to understand and seize the advantages offered by agentic and embedded AI. SAP’s powerful combination of enterprise applications, relevant data, and embedded AI is creating tangible business value and outcomes for our customers and partners. We’re excited to see organizations across Asia Pacific recognizing the benefits of this flywheel effect and investing in their transformation to create resilient supply chains, new efficiencies, and innovation that sparks differentiation.”
APAC customers embrace AI
In Q2, SAP announced a range of new Business AI customers globally, and in Asia Pacific.
Alibaba Group, the Chinese multinational technology company focused on e-commerce and cloud computing, has chosen multiple SAP solutions that include SAP Cloud ERP Private, SAP Business AI, SAP Business Technology Platform, SAP Ariba, SAP Integrated Business Planning, SAP SuccessFactors, SAP Concur, and SAP Emarsys. The group will leverage SAP Business Suite for faster maintenance, smooth upgrades and easier integration of AI capabilities into core business processes. As part of the collaboration, initially focused on the China market and with rollout planned for Southeast Asia and the Middle East and Africa, Alibaba Group and SAP will have a joint go-to-market strategy to allow enterprises to implement SAP Integrated Business Planning and embark on RISE with SAP and GROW with SAP journeys.
In Japan, Electric Power Development Co. Ltd. (J-POWER) chose a range of SAP solutions including RISE with SAP, SAP Business Data Cloud, SAP Business AI, SAP Business Technology Platform, SAP Ariba, WalkMe for SAP. Commenting on the news, the company said, “J-POWER has adopted SAP S/4HANA Cloud to implement a system that involves business process transformation, promotes data integration and visualization, and aims to enhance the sophistication of data utilization.”
Korea’s Lotte Chemical, one of the world’s largest chemical companies, has also chosen RISE with SAP and SAP S/4HANA Cloud Private Edition as part of its digital transformation, incorporating a range of other solutions including SAP Business AI and SAP Learning Hub.
APAC is also seeing demand for SAP Joule for Consultants, a conversational AI solution that accelerates SAP cloud transformations with guidance from SAP’s most comprehensive and expertly curated knowledge base. Global IT services and technology consulting company LTIMindtree Limited and Infosys, a global leader in next-generation digital services and consulting, are empowering their staff with SAP Joule for Consultants.
And global consulting company Westernacher Consulting is embracing SAP Joule for Consultants to empower its global teams with cutting-edge AI. The company said, “By integrating SAP Joule for Consultants our team gains instant access to precise implementation guidance, technical insights, and code-level explanations – enabling faster, smarter solution design and more impactful client outcomes. This accelerates project delivery, streamlines proposals, and improves analysis quality, helping clients realize value sooner. As a leader in supply chain, logistics, and digital transformation, we’re committed to staying ahead of the curve and turning complexity into competitive advantage through continuous innovation.”
World-leading companies choose SAP cloud innovation
In addition to Business AI customers, SAP has also announced a range of new customers who are adopting its technology to drive their cloud transformation.
Synapxe, Singapore’s national HealthTech agency, has chosen RISE with SAP and SAP Billing and Revenue Innovation Management to underpin its mission to create intelligent technology solutions to improve the health of millions of people every day. Discussing the announcement, the organisation said, “Synapxe has selected RISE with SAP to host Singapore’s National Healthcare Billing Solution. This will support billing across all of Singapore’s public sector care providers and provide a common, harmonised and consolidated platform and replaces 10 disparate legacy billing applications.”
Partnering with Infosys, Melbourne Archdiocese Catholic Schools (MACS) will deploy a suite of SAP solutions, including SAP S/4HANA Cloud, SAP SuccessFactors, and other advanced solutions like identity and access management and master data management. These integrations aim to move MACS’ core ERP systems to the cloud and streamline its operations across its network of about 300 schools, enhancing efficiency, user experience, and scalability for future innovations.
Asia Pacific’s largest privately-owned logistics company, Linfox, has selected SAP S/4HANA Cloud Private Edition and SAP SuccessFactors. And in Southeast Asia, Techcombank, one of the leading banks in Vietnam, has also chosen SAP SuccessFactors to transform its human capital management.
In New Zealand, Zespri International, the largest marketer of kiwifruit in the world, has chosen a range of SAP solutions including RISE with SAP, SAP S/4HANA Cloud Private Edition, SAP Integrated Business Planning, SAP Sustainability Control Tower, and SAP SuccessFactors.
Discussing the news, Zespri noted, “To lead in sustainable agribusiness, we need more than good intentions—we need data-driven insights that guide every decision from orchard to market. SAP Sustainability Control Tower unleashes the potential to empower us with end-to-end visibility, enabling us to align performance with purpose and drive measurable impact across our global value chain.”
Companies in Greater China are also choosing SAP. Tofflon Science and Technology Group Co. Ltd. will transform with RISE with SAP and SAP S/4HANA Cloud Private Edition, and leading food and research and development company Grobest Group has also chosen SAP S/4HANA Cloud Private Edition.
Indian organisations continued to choose RISE with SAP to support their cloud journeys. Alivus Life Sciences selected RISE with SAP, SAP SuccessFactors, SAP Datasphere, and OpenText, while Walter Bushnell also chose RISE with SAP. Meanwhile RICO Auto Industries Limited went live with its implementation of RISE with SAP and SAP S/4HANA Cloud Private Edition.
Part of Sumitomo Group, Sumitomo Rubber Industries Ltd is a global tire and rubber company based in Japan. The company has chosen a range of SAP solutions, including RISE with SAP, SAP S/4HANA Cloud Private Edition, SAP Ariba, SAP Business Network, and SAP Preferred Success.
In Indonesia, Bukit Kencana Eka Sakti, a business unit under the Sinar Mas Mining Group, went live with RISE with SAP S/4HANA Cloud Private Edition with support from SAP Customer Services & Delivery. Based on SAP’s seamless end-to-end processes and best practices, the company aims to achieve process efficiency, enabling faster data access, improved collaboration, and real-time insights that contribute to quicker response times and better resource management.
Finally, Daou Data Corp, one of South Korea’s leading IT partner organisations, chose GROW with SAP, SAP S/4HANA Cloud Public Edition, and SAP Sales Cloud.
Companies who choose to innovate choose SAP
Remarking on continued success across Asia Pacific in the second quarter, Davies concluded, “Organisations across Asia are navigating a world that is changing every day. Regulations, tariffs, new innovations, and more are creating uncertainty and unpredictability. Amid those circumstances, I’m proud so many Asia Pacific customers are choosing SAP and SAP Business AI, because no other company has the breadth and depth of experience to help mitigate challenges and realise opportunities with the speed, agility, and scale that SAP is positioned to do.”
