Two years after integrating SAP Business AI into people operations, Darussalam Assets is expanding AI capabilities across recruitment, performance management, time management and payroll
SINGAPORE, 10 August 2026 2026 — At its flagship event SAP NOW AI Tour Southeast Asia 2026, SAP SE (NYSE: SAP) announced that Darussalam Assets Sdn Bhd (“Darussalam Assets”), a company that owns and manages several of Brunei’s government-linked companies, is advancing the next phase of its HR transformation with SAP, building on its early adoption of SAP Business AI within SAP SuccessFactors.
In 2024, Darussalam Assets enhanced its SAP SuccessFactors environment with SAP Business AI, becoming one of the first customers in Asia to leverage SAP Business AI within an existing SAP solution.
Since then, the company – which manages a workforce of more than 9,000 employees across 30 subsidiaries and 14 sectors – has continued to advance from fragmented, manual HR processes towards a more standardized and data-driven operating model across its group-level human capital management operations.
Recruitment processes previously managed across separate companies and spreadsheets have been consolidated into a single platform, giving HR teams visibility across job requisitions, interview evaluations, candidate communications, and hiring decisions. The company’s centralized recruitment platform now supports a talent pool of more than 40,000 profiles, significantly increasing its reach in Brunei. Recruitment timelines that previously took three to four months are now being completed in as fast as one month for selected roles.
“As a group holding company, our challenge was to move away from outdated systems and manual processes towards a more streamlined and integrated HR platform,” said Nurahlina Alli, Chartered MCIPD, Human Capital Development Manager, Darussalam Assets. “With SAP SuccessFactors and SAP Business AI, we have brought recruitment activity into a single platform, improved visibility across the hiring process, and strengthened our approach to talent management across the group.”
Today, Darussalam Assets’ recruitment teams are leveraging SAP Business AI capabilities within SAP SuccessFactors more deeply than before, such as supporting the creation of job descriptions and proposing interview questions based on job profiles. This helps drive greater standardization in role requirements and candidate assessments across the group.
The transformation has also improved HR reporting. Instead of manually requesting recruitment data from individual group companies, Darussalam Assets can now access recruitment information seamlessly on a group level, supporting faster reporting, analytics, and decision-making.
The organization is also expanding AI capabilities beyond recruitment. Employees are using AI tools within performance and goal management to refine goals and performance inputs. The company is also exploring SAP Joule to provide faster access to HR information, including employee profiles, pay slips, policies, benefits and entitlements.
“Darussalam Assets’ journey shows how organizations can move from early AI adoption to embedding AI into everyday business processes,” said Liher Urbizu, President and Managing Director, SAP Southeast Asia. “By bringing together trusted business data, integrated HR workflows and SAP Business AI, Darussalam Assets is building a stronger foundation across its people operations, boosting workforce agility and improving consistency and employee experience across its group. This foundation enables the organization to continuously adapt, unlock talent potential and drive future-ready growth.”
