{"id":2841,"date":"2022-04-07T03:16:42","date_gmt":"2022-04-07T03:16:42","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=2841"},"modified":"2024-07-25T15:24:26","modified_gmt":"2024-07-25T15:24:26","slug":"sap-appoints-subramanian-subbu-ananthapadmanabhan-as-head-of-midmarket-sap-apj-claus-andresen-moves-to-lead-newly-established-cloud-success-services","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2022\/04\/sap-appoints-subramanian-subbu-ananthapadmanabhan-as-head-of-midmarket-sap-apj-claus-andresen-moves-to-lead-newly-established-cloud-success-services\/","title":{"rendered":"SAP Appoints Subramanian (Subbu) Ananthapadmanabhan as Head of Midmarket, SAP APJ; Claus Andresen Moves to Lead Newly-Established Cloud Success Services"},"content":{"rendered":"

SINGAPORE <\/em><\/strong>\u2013 SAP Asia Pacific Japan (APJ) today announced the appointment of Subramanian (Subbu) Ananthapadmanabhan as Senior Vice President (SVP) and Head of Midmarket, APJ. He steps into the role previously held by SVP Claus Andresen, who now takes on leadership of Cloud Success Services, APJ.<\/p>\n

\"\"
Subramanian (Subbu) Ananthapadmanabhan, Head of Midmarket, SAP APJ<\/figcaption><\/figure>\n

Subbu will lead a regional team assisting small and medium enterprises to leverage the power of intelligent enterprise solutions to transform their business. He will be responsible for driving the go-to-market strategy, focusing on cloud hypergrowth, identifying and building opportunities in new market segments and driving customer lifetime value.<\/p>\n

Subbu was previously Head of Midmarket, SAP India, where he has built a customer-centric, partner-first business. Before joining SAP in 2012, he held leadership positions at Oracle and IBM.<\/p>\n

Established in 2022, the Cloud Success Services organisation unites a global force of more than 20,000 people to bring new services offerings, helping customers maximise value in the cloud with SAP at every single touchpoint. Under Claus\u2019s leadership, the organisation works with Fortune 500 companies, startups, and SMEs across the region to ensure they extract maximum value from their enterprise software. With more than a decade\u2019s experience in Asia Pacific, Claus is passionate about how digital transformation can confer competitive advantage by achieving strategic business objectives.<\/p>\n

SAP is a world-leader in enterprise software solutions helping companies manage and optimise resources across their businesses, manufacturing, supply chain, logistics, and delivery. With 50 years\u2019 experience, SAP is uniquely positioned to help customers to improve their visibility of sustainability data, and create processes to reduce both emissions and waste.<\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE<\/em> \u2013 In this role, he will lead a regional team assisting small and medium enterprises to leverage the power of intelligent enterprise solutions to transform their business.<\/p>\n","protected":false},"author":4904,"featured_media":2165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19013,191],"tags":[832],"region":[5570938],"sapn-display":[5571011,5571012],"sapn-type":[4448],"class_list":["post-2841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-sme","tag-company","region-asia-pacific-japan","sapn-display-news-hero","sapn-display-news-spotlight","sapn-type-newsbyte"],"yoast_head":"\nSAP Appoints Subramanian (Subbu) Ananthapadmanabhan as Head of Midmarket, SAP APJ; Claus Andresen Moves to Lead Newly-Established Cloud Success Services - SAP Southeast Asia News Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/sea\/2022\/04\/sap-appoints-subramanian-subbu-ananthapadmanabhan-as-head-of-midmarket-sap-apj-claus-andresen-moves-to-lead-newly-established-cloud-success-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Appoints Subramanian (Subbu) Ananthapadmanabhan as Head of Midmarket, SAP APJ; 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