{"id":1823,"date":"2021-05-25T12:38:57","date_gmt":"2021-05-25T12:38:57","guid":{"rendered":"https:\/\/news.sap.com\/sk\/?p=1823"},"modified":"2021-05-25T12:53:51","modified_gmt":"2021-05-25T12:53:51","slug":"recept-na-uspech-zakaznik-ako-superhrdina","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sk\/2021\/05\/recept-na-uspech-zakaznik-ako-superhrdina\/","title":{"rendered":"Recept na \u00faspech? Z\u00e1kazn\u00edk ako superhrdina"},"content":{"rendered":"

BRATISLAVA\u00a0\u2014<\/em><\/strong> Star\u00e9 \u010dasy sa u\u017e nevr\u00e1tia. A\u017e 93 percent firiem o\u010dak\u00e1va, \u017ee sa po pand\u00e9mii bud\u00fa musie\u0165 popasova\u0165 so zmenami v\u00a0spotrebite\u013eskom spr\u00e1van\u00ed. Nap\u013a\u0148a\u0165 o\u010dak\u00e1vania z\u00e1kazn\u00edkov u\u017e neposta\u010d\u00ed, na dosiahnutie \u00faspechu ich bude treba predv\u00edda\u0165 a\u00a0s\u00fastredi\u0165 sa na pozit\u00edvne z\u00e1\u017eitky a\u00a0em\u00f3cie. Z\u00e1rove\u0148 sa v\u0161ak zmenila aj situ\u00e1cia v\u00a0samotn\u00fdch firm\u00e1ch, ktor\u00e9 musia kl\u00e1s\u0165 v\u00e4\u010d\u0161\u00ed d\u00f4raz na starostlivos\u0165 o\u00a0svojich zamestnancov. Vypl\u00fdva to zo z\u00e1verov konferenci\u00ed SAP Customer Experience Summit a\u00a0SAP Human Experience Summit, ktor\u00e9 sa s\u00fastredili na dve strany poskytovania pozit\u00edvnej sk\u00fasenosti, ktor\u00e1 je nevyhnutn\u00e1 pre \u00faspe\u0161n\u00fd biznis.<\/p>\n

\u201eZ\u00e1kladom pre vytv\u00e1ranie vz\u0165ahov so z\u00e1kazn\u00edkmi a\u00a0z\u00e1rove\u0148 spojivom, ktor\u00e9 ich roky udr\u017eiava, s\u00fa pozit\u00edvne z\u00e1\u017eitky a n\u00e1stroje, ktor\u00e9 sa jednoducho pou\u017e\u00edvaj\u00fa,\u201c hovor\u00ed Joanna Kosirek, SAP Customer Experience Marketing Manager pre stredn\u00fa a v\u00fdchodn\u00fa Eur\u00f3pu. \u201eStrat\u00e9gia pou\u017e\u00edvate\u013eskej sk\u00fasenosti by preto mala by\u0165 zalo\u017een\u00e1 na konan\u00ed, ktor\u00e9 pom\u00e1ha zo z\u00e1kazn\u00edkov robi\u0165 hrdinov a\u00a0ktor\u00e9 d\u00e1va ich potreby a\u00a0po\u017eiadavky na prv\u00e9 miesto,\u201c dod\u00e1va.<\/p>\n

Revol\u00facia z\u00e1kazn\u00edckej sk\u00fasenosti<\/strong><\/p>\n

Pod\u013ea anal\u00fdzy spolo\u010dnosti Kantar viac ako polovicu spotrebite\u013eov s\u00fa\u010dasn\u00e1 situ\u00e1cia znepokojuje a\u00a0viac ako tri \u0161tvrtiny z\u00a0nich poci\u0165uj\u00fa jej dopad na dom\u00e1ci rozpo\u010det. Z\u00e1rove\u0148 z\u00a0\u00fadajov spolo\u010dnosti Google vypl\u00fdva, \u017ee v\u00a0porovnan\u00ed s\u00a0predpandemick\u00fdm obdob\u00edm st\u00faplo vyu\u017e\u00edvanie internetu o\u00a060 % a\u00a0online nakupovanie sa strojn\u00e1sobilo. To firm\u00e1m otv\u00e1ra firm\u00e1m nov\u00e9 mo\u017enosti.<\/p>\n

\u201eZa\u017e\u00edvame revol\u00faciu v\u00a0oblasti z\u00e1kazn\u00edckej sk\u00fasenosti a\u00a0komunik\u00e1cie so z\u00e1kazn\u00edkom. Pand\u00e9mia zmenila n\u00e1kupn\u00e9 spr\u00e1vanie. V\u010faka digit\u00e1lnym rie\u0161eniam sa m\u00f4\u017eu spolo\u010dnosti t\u00fdmto zmen\u00e1m prisp\u00f4sobi\u0165,\u00a0oslovi\u0165 r\u00f4zne skupiny z\u00e1kazn\u00edkov a\u00a0pon\u00faknu\u0165 im nov\u00e9 z\u00e1\u017eitky a\u00a0em\u00f3cie,\u201c hovor\u00ed Edyta Malesza-Malarat, SAP Marketing Director pre stredn\u00fa a\u00a0v\u00fdchodn\u00fa Eur\u00f3pu.<\/p>\n

Konferencia priniesla viacero pozit\u00edvnych pr\u00edkladov, ako uchopi\u0165 pon\u00fakan\u00fa pr\u00edle\u017eitos\u0165. Po\u013esk\u00fd online obchod s\u00a0obuvou Eobuwie napr\u00edklad z\u00edskal nov\u00fa skupinu z\u00e1kazn\u00edkov nad 50 rokov, ktor\u00ed po\u010das pandemick\u00fdch opatren\u00ed objavili mo\u017enos\u0165 n\u00e1kupov cez internet. Adidas Runtastic, ktor\u00fd vyv\u00edja aplik\u00e1cie a\u00a0slu\u017eby na zaznamen\u00e1vanie \u0161portov\u00fdch aktiv\u00edt, zase s\u00a0pomocou rie\u0161enia Emarsys z\u00a0portf\u00f3lia SAP<\/a> rie\u0161en\u00ed pre z\u00e1kazn\u00edcku sk\u00fasenos\u0165 umo\u017enil pou\u017e\u00edvate\u013eom aj v\u00a0obdob\u00ed po\u010das glob\u00e1lnej zdravotnej kr\u00edzy s\u00a0pomocou bezplatn\u00e9ho pr\u00e9miov\u00e9ho \u00fa\u010dtu pre\u017e\u00edva\u0165 intenz\u00edvne z\u00e1\u017eitky aj pri zatvoren\u00fdch \u0161portovisk\u00e1ch. V\u00a0zlep\u0161enej komunik\u00e1cii, \u00a0osobnej\u0161om pr\u00edstupe a\u00a0uprednost\u0148ovan\u00ed mobiln\u00e9ho pr\u00edstupu pl\u00e1nuje pokra\u010dova\u0165.<\/p>\n

K\u013e\u00fa\u010dom s\u00fa zamestnanci<\/strong><\/p>\n

Pand\u00e9mia v\u0161ak nezmenila len spr\u00e1vanie spotrebite\u013eov. Pod\u013ea \u0161t\u00fadie spolo\u010dnosti EY pre\u0161li a\u017e dve tretiny spolo\u010dnost\u00ed na hybridn\u00fd pracovn\u00fd model. To si od firiem vy\u017eaduje vysok\u00fa flexibilitu a\u00a0schopnos\u0165 r\u00fdchlo reagova\u0165 na meniace sa potreby zamestnancov. St\u00fapa tak v\u00fdznam HR oddelen\u00ed, ktor\u00e9 sa s\u00fastredia na formovanie zamestnaneckej sk\u00fasenosti.<\/p>\n

\u201eV druhom roku pand\u00e9mie je HR viac o\u00a0strat\u00e9gii a\u00a0konceptoch. Sl\u00fa\u017ei zamestnancom ako referen\u010dn\u00fd bod a\u00a0p\u00e1ka ich bud\u00facich kari\u00e9r. To si v\u0161ak vy\u017eaduje schopnos\u0165 riadi\u0165 em\u00f3cie zamestnancov a\u00a0stara\u0165 sa o\u00a0ich dobr\u00fd pocit. Z\u00edska\u0165 inform\u00e1cie o\u00a0tom, \u010do sa v\u00a0t\u00edmoch deje, umo\u017e\u0148uje digit\u00e1lna technol\u00f3gia, ktor\u00e1 vytv\u00e1ra atmosf\u00e9ru komunity, odu\u0161evnenia\u00a0 a\u00a0jednoducho n\u00e1s rob\u00ed \u013eudskej\u0161\u00edmi,\u201c hovor\u00ed Jakob Kiblboeck, riadite\u013e SAP SuccessFactors<\/a> pre stredn\u00fa a\u00a0v\u00fdchodn\u00fa Eur\u00f3pu.<\/p>\n

Experti na konferencii SAP Human Experience Summit dospeli k\u00a0spolo\u010dn\u00e9mu z\u00e1veru: pand\u00e9mia bola poslednou v\u00fdzvou na to, aby firmy pre\u0161li na digit\u00e1lne rie\u0161enia \u2013 a\u00a0to plat\u00ed aj pre oblas\u0165 riadenia \u013eudsk\u00fdch zdrojov. HR oddelenia musia vyvin\u00fa\u0165 sp\u00f4sob pr\u00e1ce, zalo\u017een\u00fd na synergii \u013eud\u00ed a\u00a0technol\u00f3gi\u00ed, zvl\u00e1\u0161\u0165 v\u00a0situ\u00e1cii, ke\u010f v\u00e4\u010d\u0161ina firiem pl\u00e1nuje ponecha\u0165 mo\u017enos\u0165 pr\u00e1ce z\u00a0domova prinajmen\u0161om po\u010das v\u00fdnimo\u010dn\u00fdch situ\u00e1ci\u00ed.<\/p>\n

Zhoda panuje i\u00a0v\u00a0tom, \u017ee strategickou vlastnos\u0165ou l\u00eddrov sa stala empatia. Firmy by sa viac mali stara\u0165 o\u00a0dobr\u00fd pocit vlastn\u00fdch zamestnancov a\u00a0pom\u00f4c\u0165 im rie\u0161i\u0165 ka\u017edodenn\u00e9 v\u00fdzvy pri snahe zl\u00fa\u010di\u0165 pracovn\u00fd \u017eivot so s\u00fakromn\u00fdm. Zamestnanci s\u00fa toti\u017e najd\u00f4le\u017eitej\u0161\u00edm elementom obchodnej strat\u00e9gie.<\/p>\n

Aj to je d\u00f4vod, pre\u010do a\u017e 21 percent spolo\u010dnost\u00ed osloven\u00fdch v\u00a0\u0161t\u00fadii \u201eOrganiz\u00e1cia pr\u00e1ce v\u00a0\u010dasoch pand\u00e9mie. V\u00fdzvy pre HR v\u00a0roku 2021\u201c tvrd\u00ed, \u017ee zaviedli alebo pl\u00e1nuj\u00fa poskytova\u0165 zamestnancom mobiln\u00e9 \u010di online psychologick\u00e9 poradenstvo a\u00a05 percent dokonca s\u00fakromn\u00fa psychologick\u00fa starostlivos\u0165.<\/p>\n

O spolo\u010dnosti SAP<\/strong><\/p>\n

Strat\u00e9giou spolo\u010dnosti SAP je pom\u00f4c\u0165 firm\u00e1m sta\u0165 sa inteligentn\u00fdm podnikom. Ako l\u00edder na trhu s\u00a0podnikov\u00fdm aplika\u010dn\u00fdm softv\u00e9rom pom\u00e1ha firm\u00e1m v\u0161etk\u00fdch ve\u013ekost\u00ed a odvetv\u00ed zlep\u0161ova\u0165 ich fungovanie: a\u017e 77 % v\u0161etk\u00fdch pr\u00edjmov z transakci\u00ed na svete pr\u00edde do kontaktu so syst\u00e9mami SAP. Technol\u00f3gie strojov\u00e9ho u\u010denia, IoT a pokro\u010dilej analytiky pom\u00e1haj\u00fa SAP z\u00e1kazn\u00edkom zmeni\u0165 ich spolo\u010dnosti na inteligentn\u00e9 podniky. SAP rie\u0161enia poskytuj\u00fa \u013eu\u010fom a organiz\u00e1ci\u00e1m detailn\u00e9 inform\u00e1cie a\u00a0pom\u00e1haj\u00fa im tak zlep\u0161i\u0165 \u00farove\u0148 spolupr\u00e1ce, v\u010faka \u010domu s\u00fa v\u017edy o krok pred konkurenciou. Neust\u00e1le zjednodu\u0161ovanie sp\u00f4sobu pr\u00e1ce s\u00a0technol\u00f3giami vedie k\u00a0tomu, \u017ee firmy m\u00f4\u017eu vyu\u017e\u00edva\u0165 SAP softv\u00e9r presne tak\u00fdm sp\u00f4sobom, ktor\u00fd im vyhovuje. End-to-end bal\u00edk aplik\u00e1ci\u00ed a slu\u017eieb umo\u017e\u0148uje\u00a0z\u00e1kazn\u00edkom v\u00a0komer\u010dnom aj verejnom sektore naprie\u010d 25 odvetviami riadi\u0165 svoje organiz\u00e1cie rentabilne a plynule sa prisp\u00f4sobova\u0165 meniacim sa podmienkam. V\u010faka glob\u00e1lnej sieti z\u00e1kazn\u00edkov, partnerov, zamestnancov a\u00a0\u0161pi\u010dkov\u00fdch odborn\u00edkov, ktor\u00ed s\u00fa l\u00eddrami v\u00a0oblasti inov\u00e1ci\u00ed, pom\u00e1ha SAP zlep\u0161ova\u0165 fungovanie sveta a skvalit\u0148ova\u0165 \u017eivoty \u013eud\u00ed. Viac inform\u00e1ci\u00ed na www.sap.com<\/a><\/p>\n

# # #<\/p>\n

V\u0161etky v\u00fdroky v\u00a0tomto dokumente nevyjadruj\u00fa historick\u00e9 skuto\u010dnosti a predstavuj\u00fa v\u00fdroky t\u00fdkaj\u00face sa bud\u00facnosti v\u00a0zmysle americk\u00e9ho Z\u00e1kona o reforme vedenia s\u00fadnych sporov t\u00fdkaj\u00facich sa cenn\u00fdch papierov z\u00a0roku 1995. V\u00fdrazy ako \u201epredpoklada\u0165\u201c, \u201edomnieva\u0165 sa\u201c, \u201eodhadova\u0165\u201c, \u201eo\u010dak\u00e1va\u0165\u201c, \u201epredpoveda\u0165\u201c, \u201ezam\u00fd\u0161\u013ea\u0165\u201c, \u201em\u00f4c\u0165\u201c, \u201epl\u00e1nova\u0165\u201c, \u201epredikova\u0165\u201c, \u201emal by\u201c a \u201ebude\u201c a podobn\u00e9 v\u00fdrazy vo vz\u0165ahu k\u00a0spolo\u010dnosti SAP ozna\u010duj\u00fa tak\u00e9to v\u00fdroky vz\u0165ahuj\u00face sa k\u00a0bud\u00facnosti. Spolo\u010dnos\u0165 SAP sa \u017eiadnym sp\u00f4sobom nezav\u00e4zuje v\u00fdroky t\u00fdkaj\u00face sa bud\u00facnosti verejne aktualizova\u0165 alebo revidova\u0165. V\u0161etky v\u00fdroky t\u00fdkaj\u00face sa bud\u00facnosti podliehaj\u00fa r\u00f4znym rizik\u00e1m a neistot\u00e1m, ktor\u00e9 m\u00f4\u017eu sp\u00f4sobi\u0165, \u017ee sa skuto\u010dn\u00e9 v\u00fdsledky bud\u00fa podstatne odli\u0161ova\u0165 od predpokladov. Faktory, ktor\u00e9 m\u00f4\u017eu ovplyvni\u0165 bud\u00face hospod\u00e1rske v\u00fdsledky spolo\u010dnosti SAP, s\u00fa podrobnej\u0161ie pop\u00edsan\u00e9 v\u00a0dokumentoch predlo\u017een\u00fdch americkej Komisii pre cenn\u00e9 papiere a burzu (SEC) vr\u00e1tane najnov\u0161ej v\u00fdro\u010dnej spr\u00e1vy na formul\u00e1ri 20-F. \u010citate\u013eom odpor\u00fa\u010dame, aby sa na tak\u00e9to v\u00fdroky t\u00fdkaj\u00face sa bud\u00facnosti nespoliehali. V\u00fdroky maj\u00fa v\u00fdpovedn\u00fa hodnotu len v\u00a0okamihu ich publikovania.<\/p>\n

\u00a9 2021 SAP SE. V\u0161etky pr\u00e1va vyhraden\u00e9.<\/p>\n

SAP a in\u00e9 produkty a slu\u017eby SAP spomenut\u00e9 v\u00a0tomto dokumente a ich log\u00e1 s\u00fa ochrann\u00fdmi zn\u00e1mkami alebo zap\u00edsan\u00fdmi ochrann\u00fdmi zn\u00e1mkami spolo\u010dnosti SAP SE v\u00a0Nemecku a \u010fal\u0161\u00edch krajin\u00e1ch. \u010eal\u0161ie inform\u00e1cie a upozornenie oh\u013eadne ochrann\u00fdch zn\u00e1mok n\u00e1jdete na adrese https:\/\/www.sap.com\/copyright<\/a>.<\/p>\n

Inform\u00e1cia pre editorov:<\/strong><\/p>\n

Z\u00e1bery v \u0161tandardnom vysielacom form\u00e1te a fotografie pre tla\u010d si m\u00f4\u017eete v digit\u00e1lnej podobe pozrie\u0165 a stiahnu\u0165 na www.sap.com\/photos. Na tejto platforme n\u00e1jdete materi\u00e1ly vo vysokom rozl\u00ed\u0161en\u00ed pre va\u0161e medi\u00e1lne kan\u00e1ly. Video pr\u00edbehy na r\u00f4zne t\u00e9my si m\u00f4\u017eete pozrie\u0165 na www.sap-tv.com. Z tejto str\u00e1nky m\u00f4\u017eete vklada\u0165 vide\u00e1 na vlastn\u00e9 webov\u00e9 str\u00e1nky, zdie\u013ea\u0165 ich prostredn\u00edctvom liniek cez e-mail a m\u00f4\u017eete sa tu prihl\u00e1si\u0165 aj na odber RSS zdroja SAP TV<\/p>\n

Viac inform\u00e1ci\u00ed o\u00a0rie\u0161eniach a\u00a0slu\u017eb\u00e1ch SAP:<\/h2>\n

Infolinka: 0800 049\u00a0001 | www.sap.com\/sk<\/p>\n

Kontakt pre m\u00e9di\u00e1:<\/h2>\n

Slavom\u00edr \u0160ikuda | slavo@mediamedia.sk | +421 908 454\u00a0043<\/p>\n

Prehl\u00e1senie spolo\u010dnosti SAP o ochrane osobn\u00fdch \u00fadajov n\u00e1jdete TU<\/a>. Pokia\u013e u\u017e nechcete dost\u00e1va\u0165 materi\u00e1ly, dajte n\u00e1m pros\u00edm vedie\u0165 na kontakty uveden\u00e9 vy\u0161\u0161ie.<\/p>\n","protected":false},"excerpt":{"rendered":"

BRATISLAVA\u00a0\u2014 Star\u00e9 \u010dasy sa u\u017e nevr\u00e1tia. A\u017e 93 percent firiem o\u010dak\u00e1va, \u017ee sa po pand\u00e9mii bud\u00fa musie\u0165 popasova\u0165 so zmenami v\u00a0spotrebite\u013eskom spr\u00e1van\u00ed. Nap\u013a\u0148a\u0165 o\u010dak\u00e1vania z\u00e1kazn\u00edkov…<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4503006],"tags":[],"sapn-display":[4501682,4501959],"sapn-type":[4507125],"class_list":["post-1823","post","type-post","status-publish","format-standard","hentry","category-udalosti","sapn-display-homepage-hero","sapn-display-top-stories","sapn-type-tlacova-sprava"],"yoast_head":"\nRecept na \u00faspech? Z\u00e1kazn\u00edk ako superhrdina - SAP Slovakia Press Room<\/title>\n<meta name=\"description\" content=\"Recept na \u00faspech? 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