Up-Skilling for Marketing in the Cloud: Ready?

Radiocasts | June 10, 2014 by Bonnie D. Graham

The buzz: Cloud.

The fast-growing cloud is bringing us into a New Age of Marketing where content, customers, and conversation (and cocktails) reign. We’re seeing a veritable marketing revolution as companies shift from outbound to inbound marketing. Some observers go so far as to say that the traditional ‘marketing funnel’ is dead.  Really?

In order for your marketing organization to play well and win big in this arena, you need to know what success looks like in this bold new future. Are you ready?

The experts speak.

Doug Kern, nFusion: “In God we trust; all others must bring data.” (Edward Deming)

Florian Brody, Brody and Partners: As the moon is reflected on the water, the moon does not get wet nor is the water broken. Although its light is wide and great, the moon is reflected even in a puddle an inch wide. The whole moon and the entire sky are reflected in dewdrops on the grass or even in one drop of water.” (Adapted from Eihei Dōgen)

Jill Rowley, JillRowley.com: If you suck offline, you’re going to suck even more online.”

Jamie Anderson, SAP: “The future of Marketing, it’s the end of the marketing list as we know it! I hope.”

Join us for Up-Skilling for Marketing in the Cloud: Are You Ready? on HR Trends with Game-Changers, presented by SAP.

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