Social Selling 101: Partners and Social Selling

Radiocasts | October 13, 2015 by Bonnie D. Graham

The buzz: Fred and Ginger. 

Partners and social selling – what’s the deal?

Many companies use partner channels to access markets, and share resources, to ensure the best customer experience. As these companies begin to leverage Social Selling for their own sales teams, some are wondering how to also fit partners into this new selling model.

Key challenges: How do you invite, train and encourage partners to support your own social selling strategy? Who in your organization owns the responsibility for enabling the partners?

This new “flavor” of Social Selling is evolving as we speak!

The experts speak.

Bryan Kramer, PureMatter: “80% done is 100% incomplete.” (Mark Waxman, CBIZ)

Russ Fradin, Dynamic Signal: “A CEO’s job is simple. Don’t let the company ever run out of money.” (Fred Wilson, co-founder of Union Square Ventures, NYC)

Kirsten Boileau, SAP: “Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.” (Seth Godin)

Join us for Social Selling 101: Partners and Social Selling.

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