Social Selling Adoption: How to Make It Happen – Part 2

Radiocasts | June 22, 2016 by Bonnie D. Graham

The buzz: “Trust, but verify.” (Spoken by Ronald Reagan, translated from the Russian proverb, “Doveryai, no proveryai”)

Social Selling is real! How do we know? The numbers tell us.

For example… Sales people not using social media missed their quota 15% more often than peers who do (Hubspot). Directors with SSI > 70 were promoted 1.6X faster to VP than those with SSI <30 in the past two years (LinkedIn profile data).

Sounds great!

But you may still need to convince your entire sales organization to internalize and adopt a new selling and engagement strategy.

How? Get the right training and follow-up programs.

Where to start?

The experts speak.

Barbara Giamanco, Social Centered Selling:Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” (Sun Tsu)

Mario M. Martinez Jr., M3Jr Growth Strategies: “What got you here, won’t get you there.” (Marshall Goldsmith)

Kirsten Boileau, SAP: “Human behavior flows from three main sources: desire, emotion, and knowledge.” (Plato)

Join us for Social Selling Adoption: How to Make It Happen – Part 2.

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