The buzz: Thanks, Bill. Thanks, Gary.
Bill Gates’ 1996 observation, “Content is king,” quickly became a mantra for Internet marketers and SEO practitioners.
Fast forward to 2012, when wine marketing master Gary Vaynerchuk upped the ante: “If content is king, then context is god.”
Aha! What you do with your content – sharing the right content with the right contact at the right time – is the key to building your brand, developing trusted ongoing relationships and impacting the buyer’s journey to your advantage.
How to do it right?
The experts speak.
Hilary Carter, InTune Communications: “Sharks act calmer when they listen to AC/DC.” (Australia National Geographic)
Charrele Robinson-Brown, SAP: “Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks.” (Yo-Yo Ma)
Kirsten Boileau, SAP: “Always stay curious. Curiosity instills creativity.” (Aerin Rebecca Lauder Zinterhofer)
Join us for Social Selling: King Content Accelerates the Sales Cycle.