Social Selling: King Content Accelerates the Sales Cycle

Radiocasts | August 30, 2016 by Bonnie D. Graham

The buzz: Thanks, Bill. Thanks, Gary.

Bill Gates’ 1996 observation, “Content is king,” quickly became a mantra for Internet marketers and SEO practitioners.

Fast forward to 2012, when wine marketing master Gary Vaynerchuk upped the ante: “If content is king, then context is god.”

Aha! What you do with your content – sharing the right content with the right contact at the right time – is the key to building your brand, developing trusted ongoing relationships and impacting the buyer’s journey to your advantage.

How to do it right?

The experts speak.

Hilary Carter, InTune Communications: “Sharks act calmer when they listen to AC/DC.” (Australia National Geographic)

Charrele Robinson-Brown, SAP: “Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks.” (Yo-Yo Ma)

Kirsten Boileau, SAP: “Always stay curious. Curiosity instills creativity.” (Aerin Rebecca Lauder Zinterhofer)

Join us for Social Selling: King Content Accelerates the Sales Cycle.

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