Special Encore Presentation: Getting Your First Customer and Your Second…

Radiocasts | January 30, 2014 by Bonnie D. Graham

You’ve developed a great solution, hit the ground running, and signed your first customer. Bravo! What’s next? Get the second customer, of course. But is it that simple? Ready to learn how today’s successful startups do it? The experts speak.

Sanjiv Gupta, VSSOD Corporation: “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” (Steve Jobs, Apple)

Dr. Anthony Borquez, Grab Analytics: “A bad customer early on can lead to a bad product later.”

Ted Sapountzis, NextPrinciples: “If you want to increase your success rate, double your failure rate.” (Thomas J. Watson, IBM)

Sanjay Shirole, SAP Startup Focus: “Business opportunities are like buses, there’s always another one coming.” (Richard Branson, Virgin Enterprises)

Join us for Getting Your First Customer, Then Your Second, and Tweet your questions and comments to #SAPRadio.

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