Startups in Consumer Products: Fresh Technology, Better Solutions

Radiocasts | March 13, 2014 by Bonnie D. Graham

Today’s buzz: Consumer products.

When deciding which products are worthy of their purchasing dollars, more shoppers than ever before are looking beyond price point and features to find trustworthy companies with a social and environmental conscience.

What does this mean for technology-savvy startups eager to break into the consumer products market?

It opens the door to exciting opportunities to offer buyers new, better choices and great experiences that turn them into loyal fans. The experts speak.

Kay Jeschke, Greennaturelab Gmbh, myspotworld: “Humankind will only survive in the future if it acts sustainably. Only companies who act sustainably will be accepted by their customers.”

Mike Bott, The Brandery: “There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.” (Nelson Mandela)

Dr. Ivan Markovic, HealthGames, Movimento: “Health is a game.”

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