Startups Selling to Enterprise: Dare to Dream Big – Part 2

Radiocasts | April 10, 2014 by Bonnie D. Graham

Today’s buzz: Enterprises.

Some startups simply refuse to start small, preferring to approach the enterprise market in hopes of landing a big customer from the get-go.

Success may come to the startup who understands the enterprise audience, is savvy about positioning their products, and knows their own strengths and weaknesses.

If this is a lot to get your arms around, or you’re still trying to get it right, we’ve got first-hand insights from in-the-trenches startup veterans who figured it out.

Christopher Carter, CEO, Approyo: “Do not be afraid to fail. Go In prepared and ready to lay it all on the line. If you lose, lose with style and grace. You never know when or what the end really is.”

Vish Canaran, President, CEO and Chief Data Scientist, Liquid Analytics: “Software = Team. The best teams build the best software.”

Join them and Deepak Aher, SAP Startup Focus for SAP HANA, for much more on Startups Selling to the Enterprise: Dare to Dream Big – Part 2.

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