{"id":3501,"date":"2022-09-30T08:00:36","date_gmt":"2022-09-30T06:00:36","guid":{"rendered":"https:\/\/news.sap.com\/sweden\/?p=3501"},"modified":"2024-08-16T12:18:57","modified_gmt":"2024-08-16T10:18:57","slug":"kungsangen-bygger-samman-fysisk-och-digital-handel-med-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sweden\/2022\/09\/kungsangen-bygger-samman-fysisk-och-digital-handel-med-sap\/","title":{"rendered":"KungS\u00e4ngen bygger samman fysisk och digital handel med SAP"},"content":{"rendered":"

P\u00e5 bara n\u00e5gra \u00e5r har\u00a0KungS\u00e4ngen<\/a> dubblerat antalet fysiska s\u00e4ngbutiker och byggt ut sin webbhandel, och \u00e4r nu Sveriges st\u00f6rsta s\u00e4ngkedja.<\/p>\n

Nu p\u00e5g\u00e5r n\u00e4sta stora satsning att g\u00f6ra det \u00e4nnu mer bekv\u00e4mt f\u00f6r kunderna att handla sin s\u00e4ng och s\u00e4ngtillbeh\u00f6r \u2013 oavsett om de b\u00f6rjar p\u00e5 n\u00e4tet eller ute i butik. Med hj\u00e4lp av konsultbolaget Remit och IT-l\u00f6sningar fr\u00e5n SAP tar man n\u00e4sta steg i en unik och skr\u00e4ddarsydd shoppingupplevelse.<\/p>\n

\u2013 Vi st\u00e4llde oss fr\u00e5gan varf\u00f6r en varukorg inte kan r\u00f6ra sig mellan det fysiska och digitala. Det \u00e4r m\u00e5nga som pratar om omnikanal men oftast s\u00e5 fastnar man i bara en kanal. Det nya med v\u00e5r modell \u00e4r att kunderna kommer att kunna b\u00f6rja handla i n\u00e5gon av v\u00e5ra s\u00e4ngbutiker och sedan slutf\u00f6ra k\u00f6pet online, s\u00e4ger Ola Benemark, e-handelschef p\u00e5 KungS\u00e4ngen.<\/p>\n

\"\"<\/p>\n

Ola b\u00f6rjade p\u00e5 KungS\u00e4ngen 2021 men redan 2018 p\u00e5b\u00f6rjades ett omfattande arbete med att rusta upp IT-systemen och bygga om alla butiker. Resan har varit expansiv och p\u00e5 bara n\u00e5gra \u00e5r har KungS\u00e4ngen i stort sett f\u00f6rdubblat antalet butiker till ett femtiotal och etablerat en omfattande webbshop.<\/p>\n

Tillsammans med SAP och konsultf\u00f6retaget Remit har man nu kommit fram till att sl\u00e5 samman e-handeln med de fysiska butikerna. Kunderna v\u00e4ljer olika v\u00e4gar fram till k\u00f6pbeslutet och man b\u00f6rjade skissa p\u00e5 ett nytt IT-landskap som skulle st\u00f6dja hela resan.<\/p>\n

Det tidigare e-handelssystemet var mer kompakt och hade alla funktioner i ett och samma system. Genom att implementera ett integrationslager fr\u00e5n SAP ville man skapa ett mer modulbaserat system som kunde fungera som en brygga mellan det gamla och nya.<\/p>\n

KungS\u00e4ngen anv\u00e4nder SAP Emarsys f\u00f6r att m\u00f6jligg\u00f6ra den digitala k\u00f6presan, anpassa marknadsf\u00f6ringen och skapa ett unikt kunderbjudande. Systemet hj\u00e4lper till att hitta den b\u00e4sta strategin och automatiserar arbetet med hj\u00e4lp av AI och maskininl\u00e4rning.<\/p>\n

\u2013 F\u00f6r v\u00e5r del handlar det om att engagera kunden p\u00e5 ett tidigt stadium, vara tillg\u00e4nglig f\u00f6r kunden och skapa sm\u00e5 barri\u00e4rer under k\u00f6presan. P\u00e5 s\u00e5 s\u00e4tt kan vi skapa en personifierad och unik upplevelse d\u00e4r man som kund kan v\u00e4lja var och n\u00e4r man vill slutf\u00f6ra sitt k\u00f6p, ber\u00e4ttar Ola.<\/p>\n

\u2013 De flesta leverant\u00f6rer pressas i dag av den stigande inflationen och konkurrenter som anpassar sina priser. Bra information om kunden \u00e4r d\u00e4rf\u00f6r det nya guldet. Det g\u00e4ller att hitta v\u00e4rde i den kunddata man har, berika den och skapa \u00e4nnu mer aktiva kunder i alla kanaler, s\u00e4ger Mikael Kristiseter, Sales Director Customer Experience p\u00e5 SAP.<\/p>\n

\"\"<\/p>\n

KungS\u00e4ngen har haft det l\u00e4ttare \u00e4n m\u00e5nga andra att utveckla sin aff\u00e4rsmodell d\u00e5 man \u00e4ger alla egna butiker och kontrollerar sj\u00e4lv alla varum\u00e4rken, e-handeln, lastbilarna och tillverkningen av produkter.<\/p>\n

\u2013 Skillnaden mot tidigare \u00e4r att \u00e4ven mindre f\u00f6retag nu kan kosta p\u00e5 sig att investera i v\u00e4rldsledande teknik. Tekniken har blivit tillg\u00e4ngligare, betydligt enklare att implementera och anv\u00e4nda f\u00f6r medarbetare utan att man beh\u00f6ver flera \u00e5rs erfarenhet, s\u00e4ger Ola Benemark.<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00e5 bara n\u00e5gra \u00e5r har\u00a0KungS\u00e4ngen dubblerat antalet fysiska s\u00e4ngbutiker och byggt ut sin webbhandel, och \u00e4r nu Sveriges st\u00f6rsta s\u00e4ngkedja. Nu p\u00e5g\u00e5r n\u00e4sta stora satsning…<\/p>\n","protected":false},"author":29,"featured_media":3503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4503881,4545414,4545758],"tags":[5562331,5563813,5563812,5563810,5563811,5562574,5562255,5563809,5563958],"sapn-display":[4544525,5564002,5563999,4547891],"sapn-type":[4549010],"class_list":["post-3501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekosystem","category-kunder","category-losningar","tag-ai","tag-digital-handel","tag-kungsangen","tag-mikael-kristiseter","tag-ola-benemark","tag-remit","tag-sap","tag-sap-emarsys","tag-we-are-proud-of","sapn-display-hero","sapn-display-nyhet-favoriter","sapn-display-nyhet-spotlight","sapn-display-homepage-hero","sapn-type-nyhet"],"yoast_head":"\nKungS\u00e4ngen bygger samman fysisk och digital handel med SAP - SAP Sweden Nyheter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/sweden\/2022\/09\/kungsangen-bygger-samman-fysisk-och-digital-handel-med-sap\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KungS\u00e4ngen bygger samman fysisk och digital handel med SAP\" \/>\n<meta property=\"og:description\" content=\"P\u00e5 bara n\u00e5gra \u00e5r har\u00a0KungS\u00e4ngen dubblerat antalet fysiska s\u00e4ngbutiker och byggt ut sin webbhandel, och \u00e4r nu Sveriges st\u00f6rsta s\u00e4ngkedja. 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