MBC 2010: Thorsten Stephan about mobile software strategy (photo: Christiane Stagge)
Quiet Period: SAP and Sybase
Roadmap Business Applications for Smartphones
Application developments for iPhones
At the two-day conference, salespeople, marketing specialists, software developers, and other experts had the opportunity to learn about deploying mobile software in a business environment and watch demos of technical scenarios and back-end solutions. There were seven technology workshops, eight customer presentations, and 14 partner presentations.
Topics included SAP NetWeaver Mobile 7.1, the SAP Mobile Sales application, and iPhone application developments. At the partner exhibition, not only T-Mobile, Adobe, and Sybase had their products on display, but participants also had the chance to get to grips with ruggedized notebooks and PDAs, suitable for use in harsh environments such as on building sites. Finally, SAP partner NEO Business Partners, which hosted the Mobile Business Conference, presented its NEO Mobile Suite and gave a live demonstration.
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